19 - 21 August, 2019
Novotel Singapore on Stevens, Singapore
Prof. Dai Yao, Assistant Professor, Marketing, NUS Business School at National University of Singapore (NUS)

Prof. Dai Yao

Assistant Professor, Marketing, NUS Business School
National University of Singapore (NUS)

Check out the incredible speaker line-up to see who will be joining Prof. Dai.

Download The Latest Agenda


Tuesday, August 20th, 2019

9:15 AM PANEL: Implementing a Customer-Centric Commercial Excellence Strategy

  • Shaping commercial excellence strategies in alignment with changing customer preferences and behaviors
  • Developing customer and market-specific commercial programs to improve loyalty and profitability
  • How can organisations further optimise results by tailoring value propositions, customer engagement and sales approaches?