Principal Lecturer & Consultant, Data Science Practice
National University of Singapore (NUS)
16 years of experience in marketing insights and analytics, with special focus on consumer, retailing, brand research and policy development and evaluation. Expertise to integrate data from multiple sources.
Extensively worked on segmentation, brand positioning, Pricing decision, ROI, Communication, portfolio optimization domain and policy development and evaluation.
Expertise in application of advanced statistical techniques such as Regression, Correlation, Factor Analysis, Clustering, Path Modelling, Pricing and trade-off techniques.
Prior experience of working with media and consulting firms like MediaCorp (Head of Marketing Science), Kantar Millward Brown (Lead Marketing Science SEA), McKinsey and MART (Rural Marketing).,
Fellow Program in Management ( Equiv. PhD) in marketing and also co-authored a text book on ‘Retail Management’ published by Oxford University Press. Published work in reputed journals in brand, retail and rural space.
Visiting faculty at IIMs, IITs, XLRI and S.P. Jain Management Institute