DHL Express engages in millions of transactions each day, each of which in theory could be priced differently to reflect a different level of value for the customer. Making sense of this to develop policies and pragmatic actions requires a dive into this big data pool. Millions of transactions do not necessarily mean millions of unique value points. So are there any patterns at all? At which levels can this be considered? What are some of the challenges? Rishi Marwah, Vice President of Pricing & Products for DHL Express Asia will share more about how this emerging area is being approached in DHL.