Rafid Morshedi
Data Analytics and Automation Engineer
WSP
Check out the incredible speaker line-up to see who will be joining Rafid.
Download The Latest AgendaInteractive Workshops: Monday, 26th August 2019
Monday, August 26th, 2019
12:00 PM Understanding Traveller Preferences and Changing Behaviours: How Do We Best Interpret and Use the Data to Create User Centred Experiences
Customer satisfaction is one of the underpinning drivers determining whether commuters choose to use public transport. Customers are becoming increasingly demanding in terms of quality of service. Providing a service that caters to their everchanging needs and desires is critical in gaining loyalty. With digital tools, collecting their feedback and analyzing data has never been easier. Taking it on board and implementing change, however, can be a challenge. This workshop will outline how you can take advantage of understanding the changing behaviours and preferences of customers to influence the design and experience of rail networks for the future.
What will the workshop cover?
- Best practice strategies for utilising the mass volumes of data generated and turn into meaningful information for business development and customer experience
- Making the most of real-time information: Separating meaningful data from the collected mass
- How open data can help to analyse consumer behaviour and their response to the network to help develop innovative customer solutions that will enhance experience
- Strategies to collaboratively work with customers in designing and delivering new projects through data, agile and customer-centred design
Facilitators: