Global IP Exchange Europe

Europe’s Premier Invitation-Only Gathering for Senior IP & Brand Protection Leaders

8 - 9 March 2027 | Leonardo Royal Hotel Amsterdam, Netherlands

2026 Post Event Report

Meeting Packages Sold Out!

Request Your Place

global ip exchange: 8-9 march 2027

The New Age of IP: Redefining Assets, Expanding Territories, Modernising Functions

The Global IP Exchange brings together senior IP leaders from Europe’s biggest brands and organisations for an intimate, invite-only two-day event focused on the issues shaping the future of IP.

From navigating the IP implications of AI, geopolitics and emerging regulation to building stronger protection strategies, entering and defending in new markets and developing the next generation of IP talent, sessions will explore the priorities that matter most.

Through think tanks, roundtables, case studies, scenario simulations and panels, industry leaders will share real-world strategies, lessons and actionable insights to help organisations define the new age of IP in 2027 and beyond.

Join the leaders shaping the future of IP.

Visionary speakers

2027 Expert Speakers

Cassandra Derham

Head of Intellectual Property

Amadeus

Dr. Verena-Maren Potting

Associate General Counsel

Amcor

Beverley Robinson

Partner

Appleyard Lees

Adele Calamo Specchia

Head of Ownership & Licensing - Corporate Intellectual Property

ASML

Itai Galmor

Chief Revenue Officer

BrandShield

Laura Martini

Global Domains & Brand Protection Manager

Chiesi Group

Isabel Bairrão

Head of Privacy, Intellectual Property and AI Legal

EMMA - The Sleep Company

Donato Pasquariello

Director Intellectual Property, European Patent Attorney

Ericsson

Dr. Maximilian Brandt

Chief Intellectual Property Counsel

FEV Group

Peter Arrowsmith

Partner

GJE

David Babayan

Associate General Counsel - Patents

Holcim Group

Nicole Klug

Head of Global Intellectual Property & Anti-Counterfeiting

Hugo Boss

Omar Serrano Rivera

Global Senior Counsel, Brand Protection and Marketing

JDE Peet's

Miguel Soriano

Patent Filing & Prosecution Director

JTI

María Isabel Navarro Fernández

Head of Patent Counsels

Nestle

Eric Lin

VP of Strategy

Patlytics

Virginien Leost

Director

PSS Solutions

Torge Thielemann

Managing Partner

RGTH

André Monteiro Andrade

Vice President EMEA, Sales & Account Management, Protect

RWS Group

Lauren Schweizer

Head of Group Intellectual Property

SGL Carbon

Benedikt Krüger

Head of Intellectual Property Varian & Process Excellence

Siemens Healthineers

Dr. Georg Müller

Head of Intellectual Property, European & Swiss Patent Attorney, UPC Representative

TomTom International

Gwen ten Berge

Director Intellectual Property

VMI Group

Lucy Johnson

Chief Operating Officer

HGF

View All Speakers

Key Themes for 2027

Patent Focus: Key Themes

Delegates discussing IP definitions and protection

Rethinking IP Definitions and Protection

As innovation and technology evolve, patent professionals are rethinking what IP value and protection look like beyond traditional patent portfolios. Hear how to redefine novelty as machines create tomorrow’s prior art in a fascinating presentation, alongside our opening panel discussion on what IP means today beyond conventional brands, patents and trademarks.

Patent team collaborating on business strategy

Transforming Your Patent Team into a Business-Aligned, High-Impact Function

Patent leaders are under increasing pressure to overcome institutional inertia, embrace new tech, and align patent activities with business priorities. Explore how to transform an overstretched patent function into a strategic partner and build the case for investment in the people, tools, and expertise you need to succeed.

Pruning Low-Value Patents to Build More Valuable Portfolios

Many IP teams are shifting from accumulating patents to building leaner portfolios that support commercial objectives, distinguishing valuable assets from obsolete or low-impact patents. Listen to a patent and brand-focused leader share distinct perspectives on portfolio pruning, then put these ideas into practice through a scenario simulation on turning underutilised IP assets into revenue generators.

Technology stack for interoperability and collaboration

Building a Tech Stack that Delivers Interoperability, Efficiency, and Collaboration

Invest in high return technologies that drive out cost, enable data-driven decision-making and equip your frontline workers with accurate information at the point of work.

Brand Protection: Key Themes

Protecting Consumers and Brand Trust in a Budget-Constrained Landscape

As illicit trade becomes increasingly sophisticated, teams must safeguard consumers and brand reputation while operating with limited budgets, a challenge which is particularly acute in high-risk markets. Explore how to build resilient strategies that address emerging threats, mitigate consumer safety risks, and position brand protection as a core enterprise priority.

Building Effective, Compliant Enforcement in New and High-Risk Markets

Enforcement in new markets requires organisations to build effective networks that deliver measurable results while maintaining compliance and transparency. Delve into the intricacies of various markets in Think Tanks exploring how to navigate trademark launches when entering jurisdictions and developing effective anti-counterfeiting and enforcement roadmaps in the UAE.

Elevating Brand Protection to an Enterprise Risk Priority

Brand protection is now a critical component of risk management with direct implications for consumer safety and corporate reputation. We’ll be exploring how to design risk-based protection in sessions geared towards building a case for sustained investment, and secure executive sponsorship for long-term strategies that can adapt as threats evolve.

Combating Digital Infringement Through Cross-Platform Collaboration

Bad actors are exploiting social media, online marketplaces, and AI-enabled tools to operate at a greater level of sophistication, requiring brands to stay ahead in innovative ways. Explore how to safeguard brands across social media, leverage emerging technologies to tackle AI-powered counterfeiting, and hear how to turn customer awareness into a frontline defence.

Download the 2026 post Event REPORT

Wondering what's in store?

While we work behind the scenes to host our 18th edition, check out our 2026 Post Event Report, for an in-depth look at what was discussed this past March.

Featuring all the information on speakers, sessions, and case studies, its your best place to learn what makes the Global IP Exchange Europe unique.

And, it's all in one handy document!

Download the 2026 Post Event Report

advisory board

Introducing: The Global IP Exchange Advisory Board

Dr. Verena Potting

Associate General Counsel

Amcor

Laura Martini

Global Domains & Brand Protection Manager

Chiesi Group

Donato Pasquariello

Director Intellectual Property

Ericsson

Paul Burnett

Chief Intellectual Property Counsel

FMC

Sean Alexander

Head of Intellectual Property

Umicore

LIMITED PASSES AVAILABLE

Request Your Invitation!

Enquire Now

Well organized. The number of attendees were not too many and not too few, and therefore it was easy and pleasant to mingle. I appreciated the "speed presentation" format and the think tanks.

Very well organised and insightful event, providing diverse content and plenty of networking opportunities.

One of the best organized exchanges - a fine balance between brand owners, law firms and vendors.

Participating in the Global IP Exchange was a valuable experience. It provided a great opportunity to connect with industry professionals and gain deep insights into the challenges shaping today’s IP landscape. The sessions were highly informative, and having a personalized itinerary allowed me to engage with key brands and decision-makers in a meaningful way.

The Global IP Exchange Europe was an exceptional experience, bringing together top-tier professionals for deep, thought-provoking discussions on the most pressing challenges in our respective industries. The quality of the speakers, delegates and vendors were all outstanding. Every session featured industry thought leaders offering invaluable insights, real world strategies and forward-thinking perspectives. The event itself was the highest quality production value and the IPQC team was truly phenomenal.

Meeting Packages sold out! branding opportunities still available

Our 2027 Sponsors

View More Sponsors

Join Us at the Global IP exchange USA Instead

Based in the US?

If you’re unable to attend the Global IP Exchange Europe, don’t miss the chance to connect with the IP community at the Global IP Exchange USA. This sister event offers the same high-quality insights, expert speakers, and networking opportunities - just across the Atlantic.

Discover the latest trends shaping intellectual property in the U.S. market and strengthen your global strategy from a different perspective.

Explore the Global IP Exchange USA

CONTACT US

If you are interested in attending the Global IP Exchange Europe, please contact enquire@iqpcexchange.com

Get involved with the latest discussions around IP, Patent, Trademark, and Brand Protection and receive speaker, sponsor, venue, and content updates about the Exchange by following us across our LinkedIn page.

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com