Interviews with Trademark, IP and Brand Protection Leaders
As digitalisation continues to drive a faster moving on-demand culture within society, counterfeiters have capitalised on this movement, utilizing online markets, domain name registration and social media advertising to specifically target this modern consumer market. With often near-replicates of the original products, yet with often considerable faults or dangerous components that only become apparent after package is delivered, consumers can often feel cheated by the brand.
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