The IP Insider: Voices from the Advisory Board - Laura Martini

Step inside the mind of one of Europe's most forward‑thinking IP leaders. In this exclusive IP Insider interview, Global Domains & Brand Protection Manager Laura Martini (Chiesi Group) shares the personal journey, strategic insights, and bold perspectives that are shaping the future of intellectual property.

From her early fascination with investigation to pioneering online enforcement "before 'digital risk' became a buzzword," Laura offers a candid look at how IP is evolving into a proactive, intelligence‑driven discipline. She reflects on the biggest industry shifts — noting that "IP has shifted from a protective function to a strategic risk‑management and intelligence discipline" — and reveals why AI, collaboration, and cross‑functional engagement will define the next era of IP leadership.

This interview is part of the Global IP Exchange Europe 2026 Advisory Board spotlight series, showcasing the experts who will guide two days of high‑level strategy, networking, and innovation in Amsterdam. Attendees will gain rare access to leaders like Laura who are redefining brand protection, domain strategy, and the role of IP in business transformation.

Whether you're focused on digital enforcement, emerging technologies, or building IP's strategic influence, this conversation sets the stage for the insights and connections waiting at the Global IP Exchange Europe.