André Monteiro Andrade

Vice President EMEA, Sales & Account Management, Protect RWS Group

André Monteiro Andrade serves as Vice President, Client Relations EMEA at RWS Group, where he manages commercial partnerships and technology-supported IP solutions across legal markets.

Bringing solid cross-functional experience across intellectual property operations and legal tech, André focuses on practical ways to modernize IP workflows and leverage emerging AI tools. An active contributor and panelist across European legal forums, he specializes in connecting corporate IP functions with commercial decision-makers and R&D teams.

As moderator, André facilitates practical dialogues on embedding IP awareness into everyday business decisions and building collaborative innovation cultures.

Agenda Day 1

11:20 AM THINK TANK: ALL EYES ON IP - CREATING A BUSINESS-WIDE IP CULTURE THAT REWARDS AND PROTECTS INNOVATION

IP's ability to protect and create value depends on the wider business understanding its role. Yet building an effective IP culture is not simply about educating employees on patents, brands, or trade secrets, but embedding IP thinking into everyday decision-making and building trusted relationships with disparate teams. It's a lot to aim for: new ways to empower stakeholders, improve the quality of innovation, translate IP into the language of business, the list goes on. So how can IP become everyone's job without becoming everyone's responsibility to make decisions they are not equipped for?

• Discuss how stakeholder engagement and collaboration can create a more proactive IP culture

• Explore how to build stronger relationships with R&D and innovation teams to embed IP thinking into the business

• Learn how to demonstrate the value of portfolios by translating IP strategy into business priorities

• Delve into empowering employees to identify and develop valuable innovation while ensuring IP expertise informs critical decisions

Check out the incredible speaker line-up to see who will be joining André.

Download The Latest Agenda

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