Emily O'Neill

General Counsel, UK Deminor

Emily is a seasoned legal and business leader with extensive experience driving strategy, governance and transformation across international organisations. She has held senior roles at Deminor Litigation Funding, BAT and Spectris where she has led diverse, cross-border teams and built high performing functions. At Deminor, she established and expanded the UK business, guiding investments in complex global disputes and overseeing multidisciplinary teams to deliver strategic outcomes. Now at BAT as Head of Patents, Emily plays a key role in shaping the company’s innovation agenda through proactive legal leadership and collaboration across teams. Known for her strategic insight, inclusive leadership, and ability to connect legal strategy with business growth, she has consistently demonstrated a talent for developing people, embedding culture, and aligning legal excellence with corporate vision. Emily sits on the board of AIPPI UK and has been named as one of the world’s leading IP strategists in the IAM Strategy 300, in the LawDragon 100 Global Leaders and in Who’s Who Legal for Litigation Finance.

Agenda Day 1

4:00 PM THINK TANK: THE A-TEAM – HOW TO HIRE, TRAIN AND PROVE YOUR VALUE

In today’s fast-moving innovation landscape, building and motivating a high-performing, agile IP team is not just about filling roles – it’s about cultivating a culture of curiosity, foresight, and measurable impact. With the rise of AI, accelerating R&D cycles, and growing pressure from budget holders, IP leaders must not only find and nurture talent with hybrid skillsets, but also demonstrate their team’s tangible value to the wider business. Motivation and measurement go hand-in-hand: an engaged team is more resilient, and a strategically chosen set of KPIs makes its contribution undeniable.

- Consider the impact of recognition, autonomy and purpose in sustaining motivation across your IP team
- Identify ways to attract and retain talent with hybrid skillsets in a competitive global market, and the role universities can play in your search
- Examine where your KPIs are failing, and what you can do to offer more tangible assets, namely through the use of data analytics

Check out the incredible speaker line-up to see who will be joining Emily.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com