Jens Asbjoern Andersson

Director, IP & Licensing Novonesis

As globally responsible for Food&Health IP and Global Patent Operations in Novonesis, Jens’s main focus is to set a clear direction and prepare the organization of today for the needs of tomorrow. Jens leads a high-caliber team of leaders and IP-specialists who together cover all aspects of IP value creation and IP value extraction including M&A, filing, prosecution and litigation across regions and business areas. With an extensive experience in change management, people leadership and senior level negotiations he is constantly exploring new ways of improving workflows and value creation by e.g. leveraging new digital tools, strategic filings or by structuring in-house IP governance. Dr. Andersson works out of Copenhagen, he holds a Ph.D. in microbial molecular genetics, is a trained patent attorney and is deeply inspired by the enormous potential of biosolutions.

Agenda Day 1

3:25 PM SCENARIO-BASED WORKSHOP: ALL ROADS LEAD TO AI – ASSESSING THE DOS AND DON’TS OF THE MOST IMPORTANT TOOL OF THE TWENTY-FIRST CENTURY

This interactive workshop will help you leave the room with actionable insights by placing you and your team in an AI-related situation with twenty minutes on the clock to come up with a strategy. Each team (of four or five) will be given a scenario. Think:

- An internal team used customer support transcripts, including sensitive client data, to train a sentiment analysis model. The model is now being commercialised.
- Your R&D team presents a breakthrough chemical compound designed entirely by your proprietary AI system. No human contributed to the design. The business wants to file a patent immediately.
- Marketing used an AI tool to generate a logo for a new product. A week before launch, you discover it closely resembles a registered trademark in another jurisdiction.
- A viral TikTok trend highlights a “cheap alternative” to one of your company’s products. Counterfeits flood online marketplaces and social platforms across multiple regions. Enforcement teams are overwhelmed, and customer complaints start tagging the brand directly.
At the end of the session, each team will share their scenario and formalised strategy with the rest of the room, enabling everyone to walk away with potential solutions to a variety of scenarios.

Check out the incredible speaker line-up to see who will be joining Jens.

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