Laura Martini

Global Domains & Brand Protection Manager Chiesi Group

Strategic and results-driven, with nearly eight years of experience in the pharmaceutical sector, within Global Legal, Compliance & IP. Highly specialized in Brand Protection, domain portfolio management, and anti-counterfeiting enforcement across global markets. Recently appointed to the Anticounterfeiting Committee of INTA, reflecting a strong commitment to advancing industry standards and protecting brand integrity worldwide.

Agenda Day 1

10:50 AM THINK TANK: DETECTING THE UNDETECTABLE – STRATEGIES TO COMBAT FRAUD & PROTECT YOUR CUSTOMER

As fraudsters grow more sophisticated, brand owners face an alarming challenge: scams where consumers pay but never receive a product, leaving no physical goods to inspect, trace, or seize. This session unpacks the tactics behind these “undetectable” schemes and explores innovative approaches to identify, disrupt, and deter them. Brand protection professionals will learn how to strengthen their defences, collaborate across platforms, and safeguard customer trust in an increasingly deceptive digital marketplace.

- Delve into practical strategies and tools to identify and prevent scams before they reach customers
- Determine best practices for protecting brand integrity and customer trust through proactive action
- Analyse ways of building and maintaining customer trust, and of quantifying it

Check out the incredible speaker line-up to see who will be joining Laura.

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