Miguel Soriano

Patent Filing & Prosecution Director JTI

Agenda Day 1

2:50 PM FIRESIDE CHAT: FEWER, BETTER, STRONGER - PRIORITISING QUALITY OVER QUANTITY WHEN PRUNING A PORTFOLIO

IP portfolios are growing against a backdrop of budget cuts, resource constraints, and the pressure to demonstrate that every asset delivers business value. Enter: portfolio pruning. From paring down legacy trademarks and patents to prioritising the brands and inventions that matter most, the focus is shifting from quantity to quality. But how can IP teams make difficult decisions about what to retain, and what to abandon? In this fireside chat, two IP leaders, one from a trademark and brand protection perspective, the other patent-focused, will share their views on building leaner, more valuable portfolios.

• Hear perspectives on assessing portfolio quality, value and relevance when identifying what to keep or let go

• Explore how to balance the cost of legacy maintenance and new investment to align with business priorities

• Learn about the benefits of incorporating technology and automation to improve portfolio management

Check out the incredible speaker line-up to see who will be joining Miguel.

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