Robertha Hoglund

Head of Intellectual Property Elkem

Agenda Day 2

10:25 AM THINK TANK: THE TRADE SECRET OF TRADE SECRETS – FOCUSING ON PROACTIVITY BEFORE THE STORM BREAKS

Most companies treat trade secrets like a ticking time bomb – no clear strategy and no tools to manage them. When something goes wrong, the damage can be significant, reason for which a shift from reactive fear to proactive control is becoming more and more necessary. But the journey is long: companies must firstly be able to define trade secrets internally and implement enough protective steps to ensure its secrecy – it is worth noting however that “enough” is still not very clearly defined either. Internal systems must therefore be built and real-world consequences must be clarified.

- Understand what qualifies as a trade secret and why it’s broader than you might think
- Explore the consequences of mismanagement, from litigation to reputational damage and loss of protection
- Learn keys ways to build a proactive strategy with internal controls, documentation, and awareness from multiple teams

Check out the incredible speaker line-up to see who will be joining Robertha.

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