Robertha Hoglund

This interactive workshop will help you leave the room with actionable insights by placing you and your team in an AI-related situation with twenty minutes on the clock to come up with a strategy. Each team (of four or five) will be given a scenario. Think:

-    An internal team used customer support transcripts, including sensitive client data, to train a sentiment analysis model. The model is now being commercialised.
-    Your R&D team presents a breakthrough chemical compound designed entirely by your proprietary AI system. No human contributed to the design. The business wants to file a patent immediately.
-    Marketing used an AI tool to generate a logo for a new product. A week before launch, you discover it closely resembles a registered trademark in another jurisdiction.
-    A viral TikTok trend highlights a “cheap alternative” to one of your company’s products. Counterfeits flood online marketplaces and social platforms across multiple regions. Enforcement teams are overwhelmed, and customer complaints start tagging the brand directly.
At the end of the session, each team will share their scenario and formalised strategy with the rest of the room, enabling everyone to walk away with potential solutions to a variety of scenarios.

Most companies treat trade secrets like a ticking time bomb – no clear strategy and no tools to manage them. When something goes wrong, the damage can be significant, reason for which a shift from reactive fear to proactive control is becoming more and more necessary. But the journey is long: companies must firstly be able to define trade secrets internally and implement enough protective steps to ensure its secrecy – it is worth noting however that “enough” is still not very clearly defined either. Internal systems must therefore be built and real-world consequences must be clarified. 

-    Understand what qualifies as a trade secret and why it’s broader than you might think
-    Explore the consequences of mismanagement, from litigation to reputational damage and loss of protection
-    Learn keys ways to build a proactive strategy with internal controls, documentation, and awareness from multiple teams