Shelley Duggan

In an increasingly complex global marketplace, brands face escalating threats from
counterfeiters who exploit digital channels, fragmented supply chains, and consumer trust
gaps. This session explores how organizations can shift from defensive measures to proactive,
intelligence-led protection. By integrating data analytics, cross-functional collaboration, and
predictive risk modeling, brands can transform anti-counterfeiting from a cost center into a
strategic differentiator that safeguards revenue and customer loyalty.
• Discuss moving beyond take-downs and enforcement by leveraging data insights and early
warning systems to anticipate in advance
• Learn to strengthen protection through collaboration across internal teams, supply chain
partners and law enforcement
• Home in on the importance of treating anti-counterfeiting as a core component of brand
equity, using transparency and consumer engagement to reinforce trust and competitiveness