Shelley Duggan

Shelley Duggan

SVP & General Counsel - Global IP Protection & Anti-illicit Trade Procter & Gamble

Shelley holds an LLB (Hons) in Business & Law, a Diploma in Legal Practice, and is a qualified UK Attorney. Throughout her career, Shelley has held a wide range of regional and global leadership roles, developing deep expertise across Intellectual Property, anti-counterfeiting, diversion, theft, criminal and civil enforcement and litigation, brand protection both online and offline, as well as eBusiness and advertising. Shelley began her career at The Gillette Company in London, where she worked from 1995 to 2006, before moving to Procter & Gamble in 2006, where she continues to serve today. In her current role, she is responsible for global patents, trademarks, copyright, brand protection, and illicit trade. In addition to her corporate responsibilities, Shelley has an extensive record of external leadership and advocacy in the field of brand protection and illicit trade. She is the global Chair and a founding member of TRACIT (the Transnational Alliance to Combat Illicit Trade). Previously, she served as Global Chair of BASCAP from 2015 to 2018, Chair of the AIM Anti-Counterfeiting Committee in Europe from 2006 to 2013, and Chair and Rights Owner Leader of the European Commission’s Memorandum of Understanding Initiative on the Sale of Goods Online from 2010 to 2013. In the UK, she was Chair of the UK Anti-Counterfeiting Group from 2012 to 2022, and in China, she was a founding member of the Alibaba Rights Owner Group from 2017 to 2019.

Agenda Day 2

9:50 AM THINK TANK: REINFORCING YOUR MOAT – STRATEGIES FOR PROACTIVITY OVER REACTIVITY IN ANTICOUNTERFEITING

In an increasingly complex global marketplace, brands face escalating threats from
counterfeiters who exploit digital channels, fragmented supply chains, and consumer trust
gaps. This session explores how organizations can shift from defensive measures to proactive,
intelligence-led protection. By integrating data analytics, cross-functional collaboration, and
predictive risk modeling, brands can transform anti-counterfeiting from a cost center into a
strategic differentiator that safeguards revenue and customer loyalty.
• Discuss moving beyond take-downs and enforcement by leveraging data insights and early
warning systems to anticipate in advance
• Learn to strengthen protection through collaboration across internal teams, supply chain
partners and law enforcement
• Home in on the importance of treating anti-counterfeiting as a core component of brand
equity, using transparency and consumer engagement to reinforce trust and competitiveness

Check out the incredible speaker line-up to see who will be joining Shelley.

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