Dr. Verena-Maren Potting

Associate General Counsel Amcor

Agenda Day 1

8:50 AM PANEL DISCUSSION: WHAT IS IP NOW? RETHINKING IP VALUE AND PROTECTION BEYOND BRANDS, PATENTS AND TRADEMARKS

In this day and age, intellectual property extends far beyond the traditional, with valuable assets often sitting in R&D, trade secrets, know-how, design, data, and organisational capabilities. But identifying value is only half the challenge as businesses must also understand how to capture ownership, protect their IP and create the right conditions for future commercialisation. With a plethora of legacy portfolios and uncertainty of what will prove fruitful in future, how can leaders build an IP strategy for 2027 that balances value creation with effective protection?

• Identify where new IP is emerging across know-how, trade secrets, data and dual-use technologies

• Consider how reputation and distinctive brand assets can be leveraged as sources of value beyond traditional trademark rights

• Understand the importance of documentation, ownership and confidentiality in determining appropriate legal protection

• Hear how to communicate the broader IP concept clearly to stakeholders and the wider business

Check out the incredible speaker line-up to see who will be joining Verena-Maren.

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