Yann Ischi brings 20 years of international experience in the high-technology sectors, having spent part of his career in the UK and the Silicon Valley (CA) in the Digital Printing industry before returning to Switzerland to join the high security industry sector in 2006. Recent positions held by Yann recently include Director Strategic Business Initiatives, Director Business Development for the Product and Brand Protection division at SICPA and Chief Commercial Officer at U-NICA. As VP Product Authentication, Yann contributes to the fight against product fraud and counterfeiting. He collaborates closely with companies to bring authenticity and trust to their customers. Crane PA solutions help brands to deliver on their product integrity promises and to stay true to their values. Customers come from a diversity of sectors such as the consumer electronic, automobile, healthcare, and luxury industries to improve and digitalize the security of their supply chain and enhance the protection of their products and brand. Yann holds a Bachelor of Science in Microtechnology Engineering and an Executive MBA in Entrepreneurship and Innovation from EPFL in Lausanne, Switzerland.