Munwar Basha is the Director of Culture Building and Service Excellence at Singapore General Hospital, where he leads institution‑wide efforts to strengthen empathetic patient interactions and embed a consistent, people‑first service culture. Since assuming the role in 2025, he has focused on developing frontline capability, enhancing leadership alignment, and operationalising service excellence through practical, scalable programs that support clinical, nursing, and operations teams. Munwar brings over 30 years of cross‑sector international experience, including 15 years with the Ministry of Foreign Affairs overseeing protocol, liaison, and major event management for senior government stakeholders, and 15 years in senior leadership roles within international hospitality chains. His work blends operational discipline with deep service culture expertise, enabling teams to deliver compassionate and trusted experiences for patients, visitors, and staff.