13 - 14 August, 2019 | PARKROYAL Darling Harbour, Sydney, NSW
Craig McCosker, Product Strategy Manger, Future Focus at Australian Broadcasting Corporation

Craig McCosker

Product Strategy Manger, Future Focus
Australian Broadcasting Corporation

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

Conference Day One: Tuesday, 13th August 2019

Tuesday, August 13th, 2019

11:30 AM CASE STUDY: Why Bots With Personalities Will Create Deeper Brand Loyalty and A New Level of Customer Relationship

Australian Broadcasting Corporation has been working on personalizing bot interactions to meet customer expectations. Bots with personalities that can offer a human-like service will develop more affiliated relationships to the mass audience and align the brand’s identity to their delight. Join Craig to discuss his goals in personalizing the human-bot relationship at scale to create deeper brand loyalty and a new level of customer relationship.

  • Creating a more conversational and human service to strengthen bot relationships
  • Overcoming the challenges with voice enabled AI to create a conversation flow
  • ABC’s journey in launching regular interactions and future goals to personalize the relationship at scale
  • A behind the scenes look at how the ABC is deploying the bot for the Federal election