04 - 05 December, 2018
Hilton Tokyo Bay, Chiba, Japan
Allan Phang, Allstars Engagement and Internal Branding  and Team Manager of AirAsia Allstars Esports Club at AirAsia Group

Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

Check out the incredible speaker line-up to see who will be joining Allan.

Download The Latest Agenda

Conference Day One – Tuesday 4 Dec 2018

Tuesday, December 4th, 2018

2:00 PM Developing Your Coherent Branding and Marketing Strategy in Esports to Maximise Your Return on Investment

  • The international experience so far in the esports scene- Why we have invested and what have been the returns since?
  • Developing your coherent branding and marketing strategy- How to create genuine content that resonates with your audience?
  • Analysing the value and impact of influencer marketing in esports- How to go about it the right way

2:40 PM Panel Discussion: Analysing Key Lessons that the Japanese Gaming Market Can Apply for Sustainable eSports Growth

  • Why esports?
  • Short-term wins vs long-term strategy
  • Can we do things bigger and better in Japan?
  • Lessons learnt from other markets and applying them to Japan

3:50 PM Interactive Roundtable Discussions

Delegates will get the opportunity to select 3 tables of their choice, each led by a roundtable host for a 30 minutes discussion. All 6 roundtables will kick start simultaneously, with delegates rotating after each 30 minute session. Discussion groups are deliberately kept small to ensure that all delegates get the interactive, multi-directional opportunity to ask their most pressing questions, thereby guaranteeing a perfectly tailored experience.

Roundtable 1: Making Sense of Investments- How to Further Leverage an Already Mature Gaming Market in North Asia
Roundtable 2: Capitalising on Japan’s Robust Gaming Infrastructure and Grassroots to Develop Sustainable Business Models in Esports
Roundtable 3: Analysing Revenue Opportunities for Esports in Japan: What Should You Focus on?
Roundtable 4: Integrating Esports Into Your Organization- Internal Adoption Before External Commitments
Roundtable 5: Examining the Business Implications of Integrating Esports into Traditional Sports and Major Sporting Events
Roundtable 6: How to Successfully Execute World-Class Tournaments in North Asia

Pre-Conference Workshops - Monday 3 Dec 2018

Monday, December 3rd, 2018

1:30 PM The A-Z Non Endemic Brand Guidebook to Esports- How to Integrate Esports into Your Organization

This workshop will provide a comprehensive guidebook for non-endemic brands looking to enter the esports scene, specifically how to integrate eSports into your organization.

  • Navigating internal buy-in and organizational support for esports
  • Presenting and justifying the business case to senior management
  • Defining success and measuring return on objectives when investing in esports