Industry-Leading Content

Excited for the upcoming Global IP Exchange Europe? Not sure what to expect?

Check out the attendee list preview to prepare yourself, and see which IP & Brand Protection experts from leading global brands will be present.

Are you looking to optimise your brand protection strategies for 2026 and beyond?

At the Global IP Exchange Europe (16-17 March 2026 | Leonardo Royal Hotel Amsterdam, Netherlands), attendees benefit from a format which is case-study driven, and peer led.

Check out this condensed agenda to see how we can give you a personalised itinerary, designed to reflect your brand protection priorities, alongside 65 senior leaders representing global brands across multiple sectors.

The Global IP Exchange is excited to unveil the 2026 IP Advisory Board, spotlighting visionary leaders shaping the next era of intellectual property. This exclusive interview series dives deeper than job titles, revealing the real stories, strategies, and perspectives behind today’s most influential IP innovators.

🎙️ Featured Interview: Belinda Gascoyne Discover Belinda Gascoyne’s unique journey across the intellectual property landscape - her expert insights, the experiences that shaped her path, and the key lessons learned while contributing to global IP advancement.

A must‑read for IP professionals, industry leaders, researchers, and anyone committed to innovation in intellectual property.

📥 Download now to access in‑depth conversations, leadership perspectives, and practical strategies from the forefront of the IP world.

The Global IP Exchange is excited to introduce the 2026 IP Advisory Board, a group of forward‑thinking leaders shaping the direction of intellectual property worldwide. This special interview series goes deeper than professional bios, revealing the experiences, philosophies, and innovative ideas driving today’s most influential IP professionals.

🎙️ Spotlight Interview: Sean Alexander

Step into Sean Alexander’s professional journey as he navigates the evolving IP landscape - exploring his strategic mindset, the values that shape his leadership, and the key insights he has gained through his contributions to global IP development. His story offers meaningful takeaways for innovators, practitioners, researchers, and anyone with a passion for the future of intellectual property.

📥 Download the interview to uncover thought‑provoking discussions, leadership perspectives, and practical strategies from a standout figure in the IP community.

The Global IP Exchange is proud to present the 2026 IP Advisory Board, showcasing influential leaders shaping the future of intellectual property worldwide. This exclusive interview series looks beyond job titles to reveal the real stories, strategies, and perspectives that define today’s IP visionaries.

🎙️ Featured Interview: Verena Potting

Discover Verena Potting’s unique journey across the IP landscape - her strategic outlook, core principles, and the lessons she’s gathered while helping to advance global intellectual property practices. This insightful conversation offers tremendous value for IP professionals, innovators, academics, and anyone passionate about the evolving world of intellectual property.

📥 Download the interview to dive into expert perspectives, leadership reflections, and forward‑thinking strategies from one of the sector’s standout contributors.

The Global IP Exchange proudly introduces the 2026 IP Advisory Board, featuring visionary leaders driving the future of intellectual property. This exclusive series of interviews goes beyond titles, offering authentic insights into the journeys, strategies, and perspectives that define today’s IP innovators.

🎙️ Featured Interview: Donato Pasquariello - 

Get an insider’s view of Donato’s journey through the IP landscape - his distinctive insights, and key lessons he’s gained while influencing global intellectual property. An engaging read for professionals, researchers, and anyone driven by IP innovation.

📥 Download now to explore expert conversations, leadership insights, and actionable strategies from the forefront of intellectual property.

The Global IP Exchange proudly introduces the 2026 IP Advisory Board, featuring visionary leaders driving the future of intellectual property. This exclusive series of interviews goes beyond titles, offering authentic insights into the journeys, strategies, and perspectives that define today’s IP innovators.

🎙️ Featured Interview: Jörg Thomaier - Former Head of IP, Bayer

Gain a personal look into Jörg’s experiences in the world of IP - his unique perspectives, success strategies, and lessons learned from shaping global intellectual property. Perfect for professionals, researchers, and anyone passionate about IP innovation.

📥 Download now to explore expert conversations, leadership insights, and actionable strategies from the forefront of intellectual property.

The 2025 IP Europe Exchange brought together leading intellectual property professionals from across the continent for two days of strategic insight, closed-door discussions, and high-level networking. Download the post-event report to discover key themes, delegate highlights, speaker insights, and takeaways that shaped this exclusive gathering of IP, brand protection, and legal innovation leaders.

📥 Access your copy and see how Europe’s IP landscape is evolving.

Counterfeiting continues to evolve - and so do the challenges faced by brand protection leaders. During a recent live polling session with over 66 IP and brand protection professionals at last year's Global IP Exchange USA, some clear trends emerged around where the biggest pressures are coming from, and how organisations are responding.

Download this infographic now for insight into:

• How leaders view counterfeiting as a business-wide challenge
• Where cross-functional collaboration is gaining momentum
• The role of consumer education in preventing counterfeit purchases

Empowering In-House IP Lawyers with Legal Technology

Being an in-house intellectual property (IP) lawyer comes with unique challenges - but the right legal technology can make a significant difference. As innovations in generative AI, machine learning, blockchain, and cloud-based legal platforms accelerate, in-house legal teams have more tools than ever to streamline workflows, reduce risk, and enhance decision-making.

The adoption of legal tech solutions among in-house IP professionals is rapidly increasing. Legal technology vendors are expanding into the IP law space, offering tailored tools that address the specific needs of corporate legal departments.

The Legal Tech Report, published by IQPC Legal Exchange and AgileIntel, delivers a comprehensive overview of the evolving legal technology landscape. This must-read report provides actionable insights into:

• Leading legal technology and IP software vendors
• How in-house lawyers are using tech to solve daily legal challenges
• Global legal tech market trends and jurisdictional analysis

Download the report to stay ahead of the curve and discover how technology is transforming the role of in-house IP lawyers.

Download the 2024 post event report for exclusive insights on this year's top investment priorities, audience breakdown, key themes discussed at the event, and much more!

Expert IP Insights from Lucy Johnson, COO at HGF

Lucy Johnson, a seasoned European and UK Patent Attorney and Chief Operating Officer at leading IP firm HGF, shares practical strategies for tackling today’s biggest challenges in intellectual property law. Developed in partnership with the Global IP Exchange, The IP Lawyer’s Cheat Sheet offers actionable guidance for in-house and private practice professionals navigating a fast-evolving legal landscape.

Download the Cheat Sheet to gain expert insights on:

• Leveraging AI innovations in IP law
• Managing cross-border IP issues and legal updates
• Combatting patent trolls and bad actors
• Enhancing IP integration and cross-functional collaboration
• Unlocking the strategic value of IP and future industry trends

Key Developments in European Patent Litigation: Insights from the Unified Patent Court

Explore exclusive insights from Ronny Thomas, Presiding Judge of the Düsseldorf Local Division of the Unified Patent Court (UPC), in this expert interview featured at the Global IP Europe Exchange. Learn how the UPC is reshaping patent enforcement across 17 EU member states, offering faster injunctions, multinational judicial collaboration, and new litigation protocols.

This content covers:

• Real-world examples of UPC decisions and rapid injunctions
• The role of Technically Qualified Judges (TQJs) in complex cases Strategic litigation protocols for multinational companies
• Language and jurisdictional considerations for UPC filings
• The evolving UPC jurisprudence and its impact on global IP strategy

Download now to stay ahead of the curve in European patent litigation and discover how the UPC is transforming IP enforcement.

Top 5 Landmark IP Infringement Cases That Shaped Legal History

Dive into five of the most talked-about intellectual property disputes that have influenced global IP law and public perception. From celebrity copyright battles to trademark controversies, this content explores the legal, ethical, and strategic dimensions of IP enforcement.

Featured cases include:

• David Slater vs PETA – The famous monkey selfie copyright debate
• Ed Sheeran vs Sam Chokri – Music copyright and originality in pop
• Dr Dre vs Dr Drai – Trademark confusion and professional identity
• Lucasfilm vs High Frontier – Protecting brand identity in public discourse
• Barbie vs Bratz – Trade secrets, corporate espionage, and brand rivalry

Perfect for IP professionals, legal strategists, and brand protection experts, this guide offers real-world examples of how IP law is tested and interpreted across industries. Download now to explore the legal precedents and lessons behind these high-profile cases.

Can AI Be an Inventor? Exploring the Future of Patents and Artificial Intelligence

As artificial intelligence continues to evolve, the question of whether AI can be named as an inventor on a patent is sparking global legal debate. This article explores the landmark DABUS case, international responses, and the implications for IP law, innovation, and economic incentives.

Key topics include:

• The legal status of AI-generated inventions across jurisdictions
• Arguments for and against allowing AI to be patent inventors
• The impact on innovation, ownership, and the “inventive step” requirement Insights from UK IPO, EPO, and courts in Australia, South Africa, and Germany
• Proposed solutions including bespoke AI/IP laws and international treaties

Download now to understand how AI is challenging traditional IP frameworks and what it means for the future of patent law.