Brand Protection Beyond Brexit: A Survey By HGF

Brand Protection Beyond Brexit: A Survey By HGF

A survey of business opinion in the UK and Europe by HGF, the global Intellectual Property rights specialist.

Since the UK voted to leave the EU in 2016’s referendum, HGF has worked to ensure that Brexit will just mean ‘business as usual’ for its clients.

However, ongoing negotiations and unresolved political debate on the future status of the UK in its relationship with the EU has created an environment of uncertainty for business.

HGF carried out a survey to better understand how prepared some of Europe’s biggest companies are for life after Brexit, in terms of protecting their valuable IP rights and the brand equity this adds to their business.

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