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During this incredibly sensitive time, brands must be mindful of the decisions they make as the impact on customer loyalty and employee experience may last long after this health epidemic blows over. Read our article exploring COVID-19: Customer care and employee experience in times of widespread social stress for more details on how many businesses are starting to contemplate how this outbreak could shift customer needs and employee expectations.

The digital workplace has advanced significantly throughout the past decade and as we move into a new era of remote working, why not learn more about the subject? This detailed infographic gives you a snapshot of key statistics and trends, including: what we know, today's challenges, managing email, duplicating work, searching for information and more.

We interviewed a number of industry thought leaders responsible for their company’s digital workplace strategy and asked them to walk us through their digital workplace journey through the past decade and to outline their predictions for the new decade. They each provided a brief overview of how the digital workplace has, and continues to evolve before moving on to the three elements that make up the digital workplace landscape: Technology, Processes and People.

We had the chance to hear from Brett Caldon, CEO of Workgrid Software, and gain expert insights into how IT plays a significant role in employee experience and the future of the digital workplace. Brett is Head of Business Operations for Workgrid Software, a tech start-up and wholly owned subsidiary of Liberty Mutual Insurance. In an era of disruption and evolving customer and employee expectations, he is responsible for solving for emerging business needs by delivering innovative technology and software products to support the enterprise.

We had the pleasure of sitting down with Gina Gallo, CEO of Stratix, to discuss her expert insights into how mobility helps drive the digital transformation change and help connect the employee experience to that of the customers.

We interviewed four leaders from the automation space to divulge their insights into their company’s automation strategy, automation journey, the impact this has on their business, the role their solution providers play in their automation, and much more.

Adapting to the New Norm in IP: Exploring Strategies for Effective Remote Working and How to Get The Most out Of Your IP Strategy

Wednesday 1st & Thursday 2nd April 2020

As digitalisation continues to drive a faster moving on-demand culture within society, counterfeiters have capitalised on this movement, utilizing online markets, domain name registration and social media advertising to specifically target this modern consumer market. With often near-replicates of the original products, yet with often considerable faults or dangerous components that only become apparent after package is delivered, consumers can often feel cheated by the brand.

Download the report for full details!

New IP. Are You Ready?

The power of Intellectual Property (IP) is growing, and with it, the demand for efficiency, agility and creativity in IP is too.

CPA Global’s latest whitepaper ‘IP is dead… long live New IP’ explores how IP is changing, and the opportunities that lie ahead for IP professionals who embrace digital transformation.

This must-read report predicts how digitalisation might impact the IP industry over the next decade and the benefits digital adopters may achieve, including:

• Improved operational planning and execution
• New revenue streams form licensing
• Greater alignment between IP and business objectives

Discover how digital transformation is creating unmissable opportunities in the IP industry, and how having the right tools and processes can help set you ahead of the rest.

A survey of business opinion in the UK and Europe by HGF, the global Intellectual Property rights specialist.

Since the UK voted to leave the EU in 2016’s referendum, HGF has worked to ensure that Brexit will just mean ‘business as usual’ for its clients.

However, ongoing negotiations and unresolved political debate on the future status of the UK in its relationship with the EU has created an environment of uncertainty for business.

HGF carried out a survey to better understand how prepared some of Europe’s biggest companies are for life after Brexit, in terms of protecting their valuable IP rights and the brand equity this adds to their business.

In March 2019, the Global IP Exchange gathered 105 CIPOs, Directors of IP, Patent, Trademark, Brand Protection and Copyright under one roof with a selection of the industry’s leading solution providers to find solutions to the following challenges:

• The Intersection of IP and Artificial Intelligence
• Converting your IP into a profit generating machine
• Protecting your brand online and balancing this with offline brand protection
• Gaining buy in from the wider business and becoming a strategic business partner
• Embracing digitalisation and automation to deliver a seamless IP automation

Find out more 

Exclusive Interviews | With IP & Brand Protection Industry Leaders

Discover how the following top IP Leaders address their main challenges, the trends they are seeing in the industry and how they see the future of IP & Brand Protection going into 2020 and beyond.

Challenges and Trends Into 2020 and Beyond

Interviews with Brand Leaders: Måns Sjöstrand, Global Head IP & Brand Protection, Daniel Wellington | Leo Longauer, VP Corporate Intellectual Property, Swarovski | Dennis Wilke, Brand Protection & IP, Cluse  

As companies race to develop the next revolutionary innovation, the role of the IP department has risen higher on the corporate agenda in recent years. With tighter budgets and regulatory uncertainty, navigating the various jurisdictions to convert your IP portfolio into a profit generating machine is not all that easy.

Have a look through the investment priorities of a sample of our delegates attending the upcoming Global IP Exchange Europe.

Discover how the following top IP Leaders address their main challenges, the trends they are seeing in the industry and how they see the future of IP & Brand Protection going into 2020 and beyond.

Ø  Dr. Christian A. Mohr, Head of Group Patents, Electrolux | Bruno Leduc, Director of Licensing & IP, IBM | Beat Weibel, Chief IP Counsel, Siemens 

With 66% of shoppers depending on a multichannel experience for purchases, brands today have to employ a varied approach to selling. However, a multichannel approach brings risks. Third-party sellers, gray market dealers, and fakes can all lead to an erosion of reputation, customer trust, and revenue. 

However, technological advances and shifting political landscapes can give brands advantages in the fight against counterfeits. Legislation around IP protection is expanding, and developments in Artificial Intelligence (AI) give brands new ways to protect their assets. Executive Summary Revenue-sapping infringements are moving to new channels and taking more sophisticated forms 3 In this report based on Red Points’ internal data, market survey responses from 100+ Intellectual Property experts, and industry commentary, we’ve identified five trends that will affect the e-commerce/intellectual property landscape in 2020 and beyond. 

Read on to find out more 

The 10th Anniversary of the Global IP Exchange marks a turning point in the investment of intellectual property solutions. As companies race to develop the next revolutionary innovation, the role of the IP department has risen higher on the corporate agenda in recent years. With tighter budgets and regulatory uncertainty, navigating the various jurisdictions to convert your IP portfolio into a profit generating machine is not all that easy. In advance of our 10th Anniversary, we look back at how the investment landscape for IP departments has changed over the past five years and most significantly since 2018.

How choosing the leading events company for one to one business meetings will secure new clients for your growing business. Download the TokyWoky case study to discover how the IQPC Exchange can help your business.

Download our exclusive report today and discover the top ten trends expected to impact In House Intellectual Property departments in 2019.

From digitalisation, monetisation and engagement initiatives to the increased pressure from geo-political turbulence, emerging markets and the competitive landscape, 2019 will be a big year for investing in IP solutions to combat these common, but troublesome challenges. 

Grab your copy of our exclusive report today to find out what the future holds for the patent, trademark and brand protection department and shape your strategy for the year ahead. 

The Global IP Exchange has just released exclusive data on patent applications sent to the European Office. Discover industry insights by sector and geographic region by downloading the infographic to find out more!

Download this exclusive interview with Jennifer Chung, Associate General Counsel at Accuweather, to discover forecasts within the Intellectual Property sector including brand protection strategies, changes in the brand protection landscape, detecting infringements in the evolving digital landscape as well as cultural transformation within the industry.

• The challenges the Chief Intellectual Property Officer at Philips faced when aligning IP with business strategy 
• The importance of putting IP culture at the heart of your business with the Head of Legal IPR, Atos
• How external providers can help IP leaders better align with the business and protect their rights
• What will have the biggest impact on the IP sector in 2016

Over the past 6 months, we have had the pleasure of interviewing a group of true thought leaders in the IP space globally, plus we have heard from a range of IP experts during lively panel discussions and presentations at the IP Exchange events. From talking idea generation and improving revenue streams with the Head of Innovation at Siemens AG, to discussing the future for the IP sector with Uber, we have been able to dig deep into the themes of innovation and IP, driving a successful IP culture, overcoming IP management challenges thrown up by digitalisation and much more.

In this eMagazine, you can read insightful interviews plus watch presentations and panel discussions to help you build and drive forward your own IP strategy.