Steven Toia

Director Genton

Conference Day One: Tuesday, 3 December 2019

3:50 PM CASE STUDY: Refurbishing and Repurposing Morris Moor from Manufacturing Site to Urban Destination

Genton was engaged to design and collaborate on a Master Plan that re-interpreted the former Phillip Morris cigarette factory buildings into a vibrant commercial and hospitality precinct. The 50 000sqm site has been transformed from a collection of warehouses into premium office spaces, modern eateries and contemporary amenities. Emphasis was also placed in ensuring the $100 million refurbishment respected the heritage character of the buildings by enhancing the facades of each structure. In this session, Steven will discuss:

  • Exploring the challenges of refurbishing eight existing buildings that operated as one facility into different suites and office spaces
  • Attracting more than just tenants: Breaking down the site’s isolation and increase activation by also refurbishing the space around the buildings
  • Future planning: Utilising Morris Moor as an example of why refurbishments present an opportunity to support development and growth of precincts in the long term

Check out the incredible speaker line-up to see who will be joining Steven.

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