As AI races into TV and film, producers sit squarely in the middle - responsible for creative quality, legal rigor, and day-to-day realities on set. This panel brings together the three-part relationship shaping responsible adoption: a producer’s view from global drama, a talent/union voice, and an AI tools perspective. We’ll unpack how to keep productions quality-led (not “spray and pray”), ensure any data and content powering AI is obtained on a lawful basis, and give producers practical intel to protect talent, IP, and reputations across borders.
• Mapping roles and responsibilities between producers, AI vendors, and talent representatives globally.
• Defining lawful data access, model training guardrails, and consent workflows across productions.
• Converting quality-led protection principles into pragmatic contracts, playbooks, and on-set practices worldwide.