Brita Johnson

Chief Compliance Officer Ecolab

Day 1 Agenda

11:20 AM THINK TANK: THE ETHICAL COMPASS: BUILDING A SUSTAINABLE COMPETITIVE EDGE

When market conditions are uncertain, regulations are evolving, and commercial pressures increase, organizations face difficult decisions where ethical lines may become unclear. Those that prioritize short term gains over responsible practices risk damaging trust and long term value. Embedding ethics into decision making helps businesses navigate uncertainty, strengthen accountability, and build resilience. A strong ethical foundation can become a competitive advantage by fostering trust with customers, employees, investors, and regulators.

Stay true to your compass by identifying the ethical issues that should remain a priority, regardless of changing political or regulatory landscapes
Align actions with values by exploring how organizations embed ethics into culture, decision-making, and stakeholder relationships
Demonstrate the value of integrity by examining practical ways to measure, communicate, and reward ethical behavior that supports long-term growth

Check out the incredible speaker line-up to see who will be joining Brita.

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