Camille Peetroons

Director of Data VMLY&R

I am passionate about what I do and love to inspire others. My ambition is to lead teams of equally driven and impassioned product and data people, driving data adoption, and optimising data and tech stacks. Especially interested in solving problems, tech and data ecosystems, UX, and customer interactions, my enthusiasm for all things data and product is contagious.

Main Day 2 - Thursday 22nd January

1:30 PM Presentation – Synthetic by Design: Building Scalable, Ethical Data Strategies at VML

Camille Peetroons, from VML’s Ford Motors team, shares how synthetic data is reshaping their enterprise approach to data products, flexibility, scalability, and responsible innovation. This session offers a forward-looking view into how one of the world’s largest brands is preparing its data strategy for the future by:

Leveraging synthetic data to future-proof platforms and products against regulatory shifts.
Exploring bias mitigation through controlled data generation and testing.
Scaling data strategies while maintaining ethical and operational flexibility.

Check out the incredible speaker line-up to see who will be joining Camille.

Download The Latest Agenda

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