Maebh Booth

Maebh Booth

Senior Head of Engineering Former Marks & Spencers / Yell

I’m a senior engineering leader who thrives on scaling engineering cultures and building platforms that empower teams to excel.

With over 20 years’ experience, I’ve led large-scale engineering transformations — from modernising legacy technology to enhancing developer experience and creating frameworks for high-performing, self-sufficient teams. My approach combines deep technical expertise with a people-first mindset, ensuring that as teams grow, they become more autonomous and able to sustain success long after I’ve moved on.

Most recently at Marks & Spencer, I’ve led a £30m platform engineering portfolio, maturing internal developer platforms and embedding DevOps practices to reduce costs and improve reliability. Prior to that, I spent 17 years at Yell and Hibu, spearheading digital transformation, cloud migrations, and search and recommendation platforms.

CONFERENCE DAY ONE - Wednesday 22nd October

10:00 AM PANEL DISCUSSION: Building AI-Driven Developer Applications – Challenges & Opportunities

As AI shifts from experimentation to embedded functionality, engineering leaders face a new paradigm in how developer tools and platforms are built, deployed, and measured. This panel brings together experts building AI-powered developer applications to explore the operational, architectural, and cultural shifts required to make AI work in practice.

  • Why AI represents a new paradigm in platform and software engineering.
  • Troubleshooting AI applications without access to real-world data.
  • Balancing rapid experimentation with cost, latency, and error reduction.
  • Managing data decay and abstracting telemetry for long-term AI performance.
  • The impact of AI systems on Developer Experience metrics.
  • Where AI is already delivering measurable value - and where it’s not.

4:00 PM PANEL DISCUSSION: Platform Engineering Strategies That Drive Developer Adoption

Developer adoption isn’t automatic-no matter how powerful your platform is. The most successful platform engineering teams treat developers as customers, designing clear, intuitive “paved roads” that streamline common workflows while supporting broader innovation. This session focuses on how to define, build, and continuously evolve those pathways to drive real adoption and trust.

  • Identifying and mapping developer journeys to eliminate friction and redundant decision-making.
  • Tactics for aligning paved roads with both infrastructure and application team needs.
  • Enabling self-service without sacrificing quality, reliability, or observability.
  • Establishing feedback mechanisms to refine and expand paved road offerings over time.

Check out the incredible speaker line-up to see who will be joining Maebh.

Download The Latest Agenda