Cinema Festival Day One: Monday, 25 February 2019
Monday, February 25th, 2019
11:30 AM Regional Cinema Trailblazer: The Rove Experience: Check in and head straight for the cinema: The emerging trend of hotel-cinemas to attract new audiences
Worldwide hotels are now elevating their experience by incorporating cinemas hosting intimae events for guests and non guests alike. This exclusive case study insight will discuss how Rove Downtown has teamed up with reel cinemas to launch the city’s only hotel cinema. Promising guest ‘casual chic sophistication’ as well as state of the art audio and visual technology the Rove Downtown cinema will be a truly immersive experience.
- Learn how hotels around the world are revamping the traditional movie experience by offering private theatres
- How Rove cinema will be the ‘go-to place’ for urban travellers and discerning residents featuring both blockbuster and alternative films
- How Emaar aim to diversify their cinematic offering to suit every mood and occasion to retain and attract new audiences