The Only Event Dedicated to Cross-Platform Publishing, Marketing, and Community Professionals
8 - 9 September, 2026 | Millennium Hotel & Conference Centre, London, UK
Secure Your Place at #GPMC 2026
Driving Deeper Player Engagement, Retention and Measurable Impact Across the Player Journey
Data has always shaped publishing & marketing strategy, but today, community matters more than ever. With players spending more time outside the game, studios must rethink how they engage across touchpoints while balancing trust, expectation, and revenue.
After launching this event last year and seeing the difference it made in this corner of the industry, we're back, bringing together leadership from studios of all types and sizes to discuss the newest trends and topics facing the game publishing and marketing industry. But that's not all, because we are adding community to the conversation.
Join us at GPMC 2026 to discuss actionable tactics that will enable your studio to make the most of your data, player relationships, partnerships, IP and more. Gain fresh insights into game publishing, marketing, and community strategies that provide lasting business value.
Your 2026 GPMC Speakers
Rafn Herlufsen
Player Experience and Community Director
CCP
Grzegorz Gierczyk
Head of Game Services
Ten Square Games
Anna Mostyn-Williams
Senior Director of Business Development and Partnerships
Jagex Ltd
Ryan Lighton
Head of Community
Supercell
Emil Kraftling
Creative director
Avalanche Studios Group
Paweł Sobotkowski
Co-Founder, Marketing Director & BI
Fornixa Games
Anila Andrade
Head of Operations
Socialpoint
James Day
Director of Marketing and Community
Dovetail Games
Ben Wibberley
Managing Partner
DAQA
Max Métral
BI and Analytics Director
Activision Blizzard
Lee Guille
Communications & PR Director
ROCKFISH Games
Paulina Shepanic
Creative Marketing Director
triple espresso
Pierre Miazga
Marketing & Communication Director
Ubisoft
Liam Ashley
Director of Community, Social & Creators
Jagex
Ed Badcock
Associate Director of Player Engagement
Zenimax Online Studios
Nikola Vasiljević
Head of Insights
Saber Interactive
Sky Tunley-Stainton
Head of Programmes
Safe In Our World
André Persson
Founder
Digiai.ACADEMY
Cristian Girbea
Director of Quality - Portfolio and Player Excellence.
Rovio Entertainment Corporation
Bartosz Borusiewicz
Head of Studio, CEO & Co-Founder
Fornixa Games
Stephen Hey
Head of Publishing
Radical Forge
Anna Szamowska
Chief Marketing Officer
triple espresso
Michael Hooper
Publishing Director
STEALTH
Maciej Jałowiec
Principal Product Manager
Tencent
Wille Miljas
Central Marketing Director
Rovio Entertainment
What's New in 2026? Distribution, Community,
Partnerships and more
Partnerships and more
From Platform‑Led to Player‑Led Distribution
Pinpointing the creative opportunities and unique challenges of expanding player reach through D2C, indie, and self-publishing distribution methods.
Building Brands Players Belong To
Striving to build more than just a product, but a fanbase that communities deeply care about and engage with inside and outside of the game.
Player Trust, Built In not Bolted On
Enhancing the player experience by continuously improving the social and technical aspects of community trust, safety, and player support.
Partnerships That Powers Engagement
Fostering community relationships with everyone from content creators to casual players to drive player acquisition, retention, and long-term engagement.
Colocated with
Your event pass gives you access to both the Live Service Gaming Summit and the Game Publishing, Marketing & Community with a single ticket - all in one location, designed to deliver maximum value.
Showcase your thought leadership and partner with us
Download the POST SHOW REPORT
What Happened Last Year?
In 2025, the Game Publishing, Marketing & Community event welcomed studio directors, marketing leads, and heads of publishing to explore how to build brands that resonate far beyond the in-game experience. From capturing player's attention to staying relevant long after release, the conversations were both timely and meaningful.
Whether you joined us in person or want to see what you missed, the Post Show Report offers a great recap from the 2025 audience snapshot, top agenda highlights, community feedback, and more.
Get your copy below
Why Join the GPMC Community?
Reload The Fun - Photo Gallery
Exclusive Q&A With Arnaud Richard, Global Marketing Lead, TinyBuild
In an era where data, live service models, and AI are reshaping the foundations of game publishing, Arnaud Richard, Global Marketing Lead at TinyBuild, shares a candid and insightful perspective.
Exclusive Q&A With Joel Edström, CEO, The Gang Studios
From gritty self-publishing realities to choosing the right platform in a shifting landscape, Joel Edström, CEO of The Gang Studios, doesn’t hold back. Dive into this candid Q&A for real-world and straightforward advice.
Exclusive Q&A With Kenton Fletcher, Creative Director, Behaviour Interactive
What does it really take to build a healthy, collaborative relationship between publishers and developers in today’s oversaturated market? We had a chat with Kenton Fletcher, Creative Director at Behaviour Interactive, to get his take on the shifting dynamics behind the scenes of game creation.
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