Emil Kraftling

Emil Kraftling, a Creative Director at Avalanche Studios Group, shares how he leads the creative vision within Avalanche’s R&D department as part of their self publishing division. His team blends creativity, development strategy, and community insight to craft experiences designed not just to be played, but to become lasting hobbies and beloved everyday pass times for their audience. Emil will explore how this philosophy shapes their approach to innovation and how they nurture ideas that resonate deeply with players by:

• Inviting anyone across the team and within the studio’s internal start-ups to generate game concepts and then provide them with the tools and resources to develop prototypes.
• Running early-stage player testing on their game prototypes while also using telemetry, data analysis, and other forms of user research to develop games that truly resonate with players and eliminate those that don’t.
• Structuring pathways and strategies that allow for successful prototypes to evolve into larger scale projects.