Lee Guille

Early Access is more than a brief break for player feedback on the journey to launch. For many notable games, it is the critical step that turns team vision into a triumph. ROCKFISH Games Communications & PR Director Lee Guille shares tips & tricks to craft your Early Access marketing plan using strategies and examples from their award-winning and Steam Early Access Platinum Graduate AA space shooter EVERSPACE 2. Participants will discover:

• How to Craft Impactful Beats: Break through the noise to reach players, media, and influencers by creating milestones that matter.
• Early Access Pitfalls and Misconceptions: Is Early Access the right fit for your project? Learn how to recognize opportunities others are walking by.
• Superfans: How to create them and what they can do for your game.
• Data-supported Insights: Find out what worked, what didn’t, and what surprised us over the course of a two-year campaign.
• Timing Pros & Cons: How long is too long in Early Access? Discover the invisible trade-offs made when making these choices.