Nikola Vasiljević

Head of Insights Saber Interactive

Conference Day 2 - 9th September 2026

2:00 PM Presentation – Creative & Commercial: Data Driven Strategies for Building a Profitable Publishing Portfolio

In this session, Nikola Vasiljević, the Head of Insights at Saber Interactive, explores how studios of all sizes can harness player data and market research to shape a profitable, future proof game portfolio. He’ll walk through real examples and high level graphs that illustrate how strategic choices are made, from genre selection to content prioritisation. Blending business strategy, player behaviour insights, and marketing intelligence, this talk reveals how to create and sustain games that resonate with audiences by:

Leveraging player data to refine portfolio direction and content strategy.
Interpreting market research and performance graphs to guide strategic decision making.
Integrating business, genre, and marketing insights to build games that meet player expectations and give them what they genuinely want.

Check out the incredible speaker line-up to see who will be joining Nikola.

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