Robin Åström
Founder & CEO Wehype
Conference Day 2 - 9th September 2026
2:30 PM Presentation - How Games Can Sell Directly Through Creator Communities
Creators increasingly shape what players discover, play and buy. But the transaction usually happens somewhere else. This session explores how publishers can turn creator communities into direct distribution and sales channels for games, DLC and in-game items; unlocking attributable revenue, shared incentives with creators, and a more direct relationship with players.
Check out the incredible speaker line-up to see who will be joining Robin.
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