The number of gamers worldwide is projected to reach 3.3 billion by 2027 (Statista). This has created unprecedented transformations for the industry, specifically for those in the post-game development cycle. The industry is in a constant state of change comprising of gaming habits, consumer trends and the integration of artificial intelligence which are all creating seismic shifts within three key functions: Quality Assurance, Localization and Player Community and Support. 

In this exclusive interview with Katerina Florinskaya, Head of Localization, Strikerz, she shares his unique insights into the evolving landscape of localization practices.

Download this interview to learn more about:

• The potential benefits and limitations of AI, particularly in maintaining the human element crucial for accurate interpretation across cultures.
• The need for quick responses from Localization teams and the challenges and opportunities in areas such as market segmentation.
• The evolving market dynamics in the industry, including potential segmentation and the implications for both lower-cost and premium tiers.

This interview provides first-hand insights into how those in Localization are not just adapting to change but staying ahead of the curve.