Eduardo Ortiz

VP, Global Head of Cybersecurity Techtronic Industries, Inc.

Day 1 (Jan 26th 2026)

11:00 AM Think Tank: Defence by Design: How to Create Proactive Anti-Counterfeiting Strategies

As counterfeiting and brand abuse become increasingly sophisticated and reactive enforcement grows costly, brand protection leaders are shifting their focus upstream, embedding ‘defence by design’ into every stage of the product and sales lifecycle.

Explore proactive methods to anticipate and intercept threats before they impact your business, by improving market visibility and forging strong, real-time alliances with retailers and distribution partners.
Share best practices of monitoring product launches, sales channels and distribution deals, using retailer insights and field intelligence to forecast where infringement is likely to surface.

Check out the incredible speaker line-up to see who will be joining Eduardo.

Download The Latest Agenda

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Telephone: +44 (0) 207 368 9484
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