Scott McCarthy

Vice President, Global Brand Protection DreamWorks Animation

Day 1 (Jan 26th 2026)

4:45 PM Think Tank: Lessons of Localization: Protecting your Brand from Automation

As automation technologies and AI-driven localization tools become standard in global content production, brand guardians face new risks to creative integrity and IP value.

• Discuss the pitfalls and opportunities of embracing automation across your brand, including how to effectively embrace automation for localized brand rollouts.

• Share best practices for implementing safe and effective automation across your brand protection function.

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda

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