Steve Dumas

Millenials want to touch it, feel it, smell it and then pick it up. This panel discussion will involve all the CxOs from all the top malls in the region discussing how malls need to prioritise experience over other factors

The session highlights Westfield’s vision to transform malls into hyper-connected micro-cities. The mall would include AI infused walkways, sensory gardens and eye scanners for a more personalised shopping experience

With the creation of new mega malls, developers and consultants will be challenged to conceive an appealing and innovative value proposition to attract footfall and create unprecedented experiences for the whole family. As community malls will be the hottest trend of the new design era, it is important to have a long-term entertainment vision in order to become the mall of choice regionally and internationally. This engaging workshop will focus on creating the most appealing and family friendly designs and blueprints in retail, dining and entertainment to attract footfall, by understanding consumer needs and latest trends. It will offer an unparalleled opportunity to learn from global best practices in theming and brainstorm with industry leaders on retail and dining experiences.