16 - 18 April, 2019
Dubai, United Arab Emirates
Steve Dumas, SVP at Unibail-Rodamco- Westfield, USA

Steve Dumas

Unibail-Rodamco- Westfield, USA

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda

Conference Day One: Tuesday, 16 April 2019

Tuesday, April 16th, 2019

9:20 AM VIP EXECUTIVE THINK TANK: Malls for millenials: Prioritise experience, else perish

Millenials want to touch it, feel it, smell it and then pick it up. This panel discussion will involve all the CxOs from all the top malls in the region discussing how malls need to prioritise experience over other factors

Conference Day Two: Wednesday, 17 April 2019

Wednesday, April 17th, 2019

10:40 AM International case study: Westfield’s “Destination 2028 concept”, how are malls turning into hyper-connected micro-cities?

The session highlights Westfield’s vision to transform malls into hyper-connected micro-cities. The mall would include AI infused walkways, sensory gardens and eye scanners for a more personalised shopping experience

Post Conference Workshop: Thursday, 18 April 2018

Thursday, April 18th, 2019

9:00 AM Workshop session

With the creation of new mega malls, developers and consultants will be challenged to conceive an appealing and innovative value proposition to attract footfall and create unprecedented experiences for the whole family. As community malls will be the hottest trend of the new design era, it is important to have a long-term entertainment vision in order to become the mall of choice regionally and internationally. This engaging workshop will focus on creating the most appealing and family friendly designs and blueprints in retail, dining and entertainment to attract footfall, by understanding consumer needs and latest trends. It will offer an unparalleled opportunity to learn from global best practices in theming and brainstorm with industry leaders on retail and dining experiences.

Benefits of Attending:

  1. Gain insights into the changing community mall design context resulting in a wider F&B offering for customers
  2. Explore the most appealing ‘experiential’ F&B concepts for your design and learn how to benchmark against competition
  3. Estimate ROI on a wide F&B offering for your mall, to embrace the transition from shopping to entertainment and lifestyle

Workshop leader: