16 - 18 April, 2019
Dubai, United Arab Emirates

Conference Day Two: Wednesday, 17 April 2019

8:00 am - 8:50 am Registration, refreshments and networking

8:50 am - 9:00 am Chairman’s welcome and opening remarks

Designing your mall for value added customer experience

The right model and mall design can drive increased footfalls and increase retail demand by as much as 10%

9:00 am - 9:20 am Overview on designing: Reducing discrepancies between the feasibility report and actual costs of implementation

Contractors often face delays in project completions due to changing design and non-viability of plans. Major stakeholders must be involved from the start to avoid delays costing as much 11% of total project cost.
Paul Firth, Paul Firth, Senior Design Associate at CRTKL, UAE

Paul Firth

Paul Firth, Senior Design Associate

9:20 am - 9:40 am Malls of the future: Car parks turn obsolete, sensitising customers with the reduction of cars by 20%

Customers love the convenience of their cars, but this has to change. Learn about the new ways in which malls are attracting their customers without their cars.

Shopping malls turn into dining halls - What’s on the menu?

Traditional packed food courts are a thing of the past for some of the malls. They are being replaced by dining terraces. Imperative it is for mall operators to understand the ever evolving food demographics, it is F&B outlets that add a lot of character and personality to the malls.

9:40 am - 10:20 am Attracting dynamic food concepts to become new anchors for shopping malls

Customers who dine at malls spend an extra half an hour (20%) on their visits to malls, increasing etail sales at malls by close to 6%.
Sam Sehti, CEO at Insite Food

Sam Sehti

Insite Food

10:20 am - 10:40 am Networking and refreshments break

Is your mall ready for the next digital revolution?

Artificial intelligence and cashless transactions are personalising the mall experience, why is it so important for mall owners to adapt?

10:40 am - 11:00 am International case study: Westfield’s “Destination 2028 concept”, how are malls turning into hyper-connected micro-cities?

The session highlights Westfield’s vision to transform malls into hyper-connected micro-cities. The mall would include AI infused walkways, sensory gardens and eye scanners for a more personalised shopping experience
Steve Dumas, SVP at Unibail-Rodamco- Westfield, USA

Steve Dumas

Unibail-Rodamco- Westfield, USA

11:00 am - 11:20 am Cashless malls: Investing in cashless technology to reduce retailer transaction costs

Retailers pay close to 3% of the total transaction costs to banks/credit card companies, going cashless will bring this down to 1%, helping retailers maximise profits and enhance customer experience.

Becoming Seamless

Consistently delivering a personalised on brand experience for each individual customer at every touchpoint- anytime, anywhere.

11:20 am - 11:40 am Collaborating customer value propositions: Improving your capabilities as a seamless organisation

The session focuses on driving an Omni-channel culture within the organisation to start, ensuring employees are in-line with the objectives of Omni-channel retailing and educating mall owners about its benefits.
Mohammed Saed, GM Malls and Operations at Talaat Mostafa Group, Egypt

Mohammed Saed

GM Malls and Operations
Talaat Mostafa Group, Egypt

11:40 am - 12:00 pm Clicking and connecting through the entire shopping journey

Around 87% of millenials and 79% of Generation X have used their mobile phones to make a click and collect purchase, the seamless integration of all sales distribution channels is the need of the hour.

Re-imagining security at malls

Malls are densely populated enclosures where security threats are omnipresent.
Annually an average of $1.5 million is spent on keeping malls secure.
Isn’t keeping your customers safe and secure your top most priority?

12:00 pm - 12:20 pm Developing an automated surveillance monitoring systems to flag unusual activities

The session focuses on overhauling existing manpower intensive security operations with technology, reducing manpower requirements and effective monitoring of security operations.

12:20 pm - 12:40 pm How are way finding and crowd management techniques reducing mall evacuation times

Mall owners on average bear losses up to $600,000 per fire and a casualty rate of close to 3%, quick evacuation would prevent and protect.
Anis Sherif, Design Director at Gulf Related, UAE

Anis Sherif

Design Director
Gulf Related, UAE

12:40 pm - 12:50 pm Closing remarks

12:50 pm - 2:00 pm Networking lunch

2:00 pm - 2:00 pm End of conference day two