16 - 18 April, 2019
Dubai, United Arab Emirates

Post Conference Workshop: Thursday, 18 April 2018

Creating a competitive retail, dining and entertainment in malls

8:00 am - 9:00 am Registration and refreshments

9:00 am - 1:00 pm Workshop session

Steve Dumas - SVP, Unibail-Rodamco- Westfield, USA
With the creation of new mega malls, developers and consultants will be challenged to conceive an appealing and innovative value proposition to attract footfall and create unprecedented experiences for the whole family. As community malls will be the hottest trend of the new design era, it is important to have a long-term entertainment vision in order to become the mall of choice regionally and internationally. This engaging workshop will focus on creating the most appealing and family friendly designs and blueprints in retail, dining and entertainment to attract footfall, by understanding consumer needs and latest trends. It will offer an unparalleled opportunity to learn from global best practices in theming and brainstorm with industry leaders on retail and dining experiences.

Benefits of Attending:

  1. Gain insights into the changing community mall design context resulting in a wider F&B offering for customers
  2. Explore the most appealing ‘experiential’ F&B concepts for your design and learn how to benchmark against competition
  3. Estimate ROI on a wide F&B offering for your mall, to embrace the transition from shopping to entertainment and lifestyle

Workshop leader:
Steve Dumas, SVP at Unibail-Rodamco- Westfield, USA

Steve Dumas

SVP
Unibail-Rodamco- Westfield, USA

1:00 pm - 2:00 pm Networking lunch

2:00 pm - 2:00 pm End of workshop