16 - 18 April, 2019
Dubai, United Arab Emirates

Conference Day One: Tuesday, 16 April 2019

8:00 am - 8:50 am Registration, refreshments and networking

8:50 am - 9:00 am Chairman’s welcome and opening remarks

Evolution of malls – The changing faces of malls over the years, then and now

Malls alone contributed 11% of the GDP of UAE, amounting to $11.55 billion. They are not just places to shop and spend a few leisure hours with the family, they have become drivers of the economy

9:00 am - 9:20 am TRAILBLAZER Session – Opening keynote address: Malls for the future - How are our malls going to look 10 years from now?

The session focuses on malls providing an all-in one experience in terms of retailing, design and architecture and culture
Millenials want to touch it, feel it, smell it and then pick it up. This panel discussion will involve all the CxOs from all the top malls in the region discussing how malls need to prioritise experience over other factors
Steve Dumas, SVP at Unibail-Rodamco- Westfield, USA

Steve Dumas

Unibail-Rodamco- Westfield, USA

Mohammed Alawi, CEO at Red Sea Real Estate Development Solutions, KSA

Mohammed Alawi

Red Sea Real Estate Development Solutions, KSA

Shane Eldstrom, CEO at Al Farwaniya Developments (Reem Mall), UAE

Shane Eldstrom

Al Farwaniya Developments (Reem Mall), UAE

Judit Chackal, Head of Marketing at SENSE - R

Judit Chackal

Head of Marketing

10:20 am - 10:40 am Shopping centers as cultural hubs of exchange: How celebrations and events are driving footfalls by 39%

The session focuses on highlighting how festivals and celebrations are essential to drive footfalls and a strong retail demand

10:40 am - 11:20 am Speed networking, refreshments break and exhibition tour

Future of malls in the GCC: Highlighting the mega mall projects worth $3 billion in the region

11:20 am - 11:40 am Spotlight Session – Mall of Arabia, Riyadh, KSA

Mall of Arabia Riyadh will be the Kingdoms premier retail destination.
The mall is said to have close to 600 retail stores and is said to be completed by the 2022.

Senior Representative

Management level
Arabian Centers, KSA

11:40 am - 12:00 pm Spotlight Session – Deira Mall, Dubai, UAE

The session on Deira mall talks about the ambitious project that is being built on the
Deira Islands, it is said to be valued at $1.65 billion

12:00 pm - 12:20 pm Spotlight Session – Reem Mall, Abu Dhabi, UAE

Reem Mall worth $1.2 billion will bring a wide range of family-focused retail, leisure and entertainment offerings to Abu Dhabi, with 450 customer-centric stores including over 100 food and beverage outlets and a diverse portfolio of edutainment and entertainment anchors. Reem Mall will also house the region’s largest indoor snow-play park.
Shane Eldstrom, CEO at Al Farwaniya Developments (Reem Mall), UAE

Shane Eldstrom

Al Farwaniya Developments (Reem Mall), UAE

Metric magic: How retailers are making the most out of big data

Around 30% of the retailers around the world have recorded an increase of 15% in annual revenues through the use of customer analytics

12:20 pm - 12:40 pm Driving profitability through analytics: Creating a personalised shopping experience using customer analytics

Session highlighting how analysis of customer data can drive malls to help target the right audience

12:40 pm - 1:00 pm Accelerating your digital transformation: Empowering mall owners to deliver the right analytics to drive real time transformation

The session focuses on how malls have overhauled its physical servers to replace them with cloud system, increasing agility and efficiency.
Sam Hosn, Director, Asset Management at Al Futtaim Malls, UAE

Sam Hosn

Director, Asset Management
Al Futtaim Malls, UAE

1:00 pm - 2:00 pm Networking lunch break


During this part of the conference, delegates will be sorted into groups to take part in Interactive Discussions Groups (IDGs).Take a look at the discussion topics below and choose the ones that best suit your interest.


2:00 pm - 2:00 pm Prevent your mall from turning into a fancy ghost center:
Learn how retail analytics can not just drive footfalls to your malls but also convert these footfalls into loyal customers.


2:00 pm - 2:00 pm Security at your mall:
Keeping your customers in a safe environment is high priority. Learn how you can do so through CCTV’s, metal detectors and other surveillance equipment without interfering with customer experience.


2:00 pm - 2:00 pm Quirky customer engagement spaces:
It is all about experience today, isn’t it? Malls are turning into places where customers can experience offerings from various retailers. This increases the experience quotient and leads to greater customer satisfaction.


2:00 pm - 2:00 pm AR/VR:
Mall owners are using technology as a major driver to attract the millenials to their malls. With the concept being relatively new, it’s imperative that they are looking for path breaking concepts.


2:00 pm - 2:00 pm HVAC, Cladding and Fire Safety:
Operating a mall is as complex as building it. Cooling, ventilation and fire safety are major cost centers for mall operators. Smart solutions will reduce cost and lead to sustainable long term solutions.