09 - 10 November, 2020 | Copenhagen, Denmark

Conference Day 1

8:00 - 8:30 Registration and Coffee Networking

8:30 - 8:35 IQPC Welcome

Danielle Lewensohn, Director of IPR Management at RaySearch Laboratories

Danielle Lewensohn

Director of IPR Management
RaySearch Laboratories

8:45 - 9:00 ICEBREAKER: NETWORKING BINGO:

A highlight of Legal IQ events now returns in 2020! You will have 15 minutes to enable you to introduce yourself
to your peers and add to your contact pool. There is a prize in it for the winner so get networking!
Please Share:
1. Who you are
2. The scope of your job role
3. Your #1 challenge

9:00 - 9:30 Component Level Licencing: IPR Challenges of an IoT Chip Manufacturer

• Standards – the intention behind standardisation – wide adoption and accessibility to all on FRAND terms
• Current practices in cellular licensing and how this is affecting SMEs from a legal standpoint (patent law,
competition law and contract law perspective) and from a practical standpoint (experience with customers)
• SEP-owners’ patents to a standard for radio access connectivity compared to the variety of applications and
use cases of end-devices. We will use practical examples to show how the current practice of only licensing
the end-product will be increasingly difficult
• Benefits of licensing on component level; economic, environmental and with regards to innovation
Marianne Frydenlund, Legal Director at Nordic Semiconductor

Marianne Frydenlund

Legal Director
Nordic Semiconductor

Peder Rand, Product Manager - Cellular IoT at Nordic Semiconductor

Peder Rand

Product Manager - Cellular IoT
Nordic Semiconductor

9:30 - 10:00 Better Portfolio Decisions Faster with Global Big Data

Neil Berrecloth, Director at Anaqua, will discuss how Nordic IP Professionals use global big data to make better
portfolio decisions faster, with a key focus on:
• How do the best IP Professionals learn what truly matters to maximise portfolio value?
• How can you leverage Advanced Citation Data such as EP X and Y citations to create a complete picture of
competitive portfolio value?
Neil Berrecloth, Director at Anaqua

Neil Berrecloth

Director
Anaqua

In today’s interconnected ecosystems, products made by different companies must be able to work together.
Technology standards – particularly, those that underlie connectivity, enabling multiple devices to interoperate
and communicate with each other – have never been more important. The success of the Internet of
Things hinges on licensing of connectivity standard-essential patents (SEPs). Disruptive technologies such
as autonomous driving, industrial automation, smart energy systems, virtual and augmented reality and
many others depend on non-discriminatory access to SEP licenses and reasonable royalty rates. This panel
discussion will explore the importance of SEP license availability to all parties at fair rates.
Marianne Frydenlund, Legal Director at Nordic Semiconductor

Marianne Frydenlund

Legal Director
Nordic Semiconductor

Peter Ericsson-Nestler, Director, IPR Defensive Strategies at Ericsson

Peter Ericsson-Nestler

Director, IPR Defensive Strategies
Ericsson

Evelina Kurgonaite, Secretary General at Fair Standards Alliance

Evelina Kurgonaite

Secretary General
Fair Standards Alliance

Johanna Wright, Senior Patent Attorney at Volvo Cars

Johanna Wright

Senior Patent Attorney
Volvo Cars

10:45 - 11:15 Morning Break & Networking


11:15 - 11:45 A New IP Landscape in a Circular Economy

As the world changes, new IPR strategies are required to meet the changes being witnessed in the circular
economy. With new regulations and an increased urgency on driving sustainability, how can IPR be identified
and managed within this new framework? TOMRA systems will explore the new technologies and IPR
implications that are shaping the circular economy, with competition legislation, access rights to knowledge,
trade secret rights, and new standard essential patents being key areas of discussion
Duncan Magnus Park, Head of Intellectual Property at TOMRA Systems

Duncan Magnus Park

Head of Intellectual Property
TOMRA Systems

11:45 - 12:15 Reduce Complexity, Gain Transparency and Achieve Significant Cost Savings

• How to save between 20% and 30% on your global IP budget
• What strategies can allow you to regularly track how your IP costs are evolving?
• How can switching to a centralised model for IP services improve efficiency?
Viviane Chilton, IP Services and Consulting Manager at Questel

Viviane Chilton

IP Services and Consulting Manager
Questel

Michal Slomski, Key Account Manager at Questel

Michal Slomski

Key Account Manager
Questel

12:15 - 13:15 Networking Lunch

13:15 - 14:15 Interactive Roundtable Discussions

This is your chance to think, chat and interact through a shared interest in key market challenges. Your
discussion groups enable you to focus in on one specific topic in far more depth – choose one of the 5 topic
options below. We will hold the same topics on the following day, giving you the opportunity to explore more
than just one topic at Nordic IPR 2020. Your sessions include:

1) Open Innovation
2) Managing a Large IP Portfolio
3) AI in Practice - Pitfalls and Opportunities
4) Professional Development of IP Professionals
5) Digitalisation and the IP Portfolio

14:15 - 14:45 Opposition Practice at the EPO

Opposition practice at the EPO continues to develop, particularly in view of the changing procedure before the Boards of Appeal.  This session will look at best practice approaches to attacking patents in opposition at the EPO, as well as defending cases which have been opposed.  We will also highlight strategies for defence, including setting up the case in prosecution and formulating a strategy for amendment during opposition.
Amanda Simons, Partner, Patent Attorney at JA Kemp

Amanda Simons

Partner, Patent Attorney
JA Kemp

14:45 - 15:15 Afternoon Break


15:15 - 15:45 Digitalisation in a Conservative Business

What are the challenges of creating a valuable service offer based on IoT with strong IP protection in a conservative business?
-          Product life span 10-15 years
-          High turnover in staff, simplicity is key, with high cost pressure
-          Challenging the conservative mindset in purchasers – what we have works
-          Last in line for IP protection, existing solutions applied in a new way
Maria Mellgren, IP Director, Professional Hygiene at Essity

Maria Mellgren

IP Director, Professional Hygiene
Essity

15:45 - 16:15 Open Innovation - Ericsson's Perspectives on Collaboration

This session will explore Ericsson’s experiences and ideas regarding IPRs in collaborations and Open Innovation and how to succeed with this.
• Why collaborate?
• Who to collaborate with?
• What are the important IPR aspects?
Peter Ericsson-Nestler, Director, IPR Defensive Strategies at Ericsson

Peter Ericsson-Nestler

Director, IPR Defensive Strategies
Ericsson

16:15 - 17:00 Bringing IP into the Boardroom

• What actions must be taken to ensure effective IP protection such as building an IP shield, IP creation
and incentivisation, setting an IP focus, understanding competitors, finding infringements and license
management
• Key actions needed to create the protection efficiently such as IP decision mechanisms, IP risk management,
IP community build up and IP campaigning, brand and trade secret management and setting the right in-house/
outside mix
• Management awareness training, including our “IP Competition Game”
Dr Stephan Wolke, CEO at Thyssenkrupp Intellectual Property

Dr Stephan Wolke

CEO
Thyssenkrupp Intellectual Property

17:00 - 18:30 Chairperson Closing Remarks & Networking Drinks