09 - 10 November, 2020 | Copenhagen, Denmark

Conference Day 2

8:15 - 9:00 Registration and Coffee Networking

9:00 - 9:15 Chairperson Opening Remarks and Recap of Day One

Danielle Lewensohn, Director of IPR Management at RaySearch Laboratories

Danielle Lewensohn

Director of IPR Management
RaySearch Laboratories

9:15 - 9:45 IA/IP Strategy for a Platform Service

A platform service such as Spotify encompasses a lot of intellectual assets (IAs). This presentation will answer some of the questions below and look at different platform service providers, offering practical insights and common pitfalls along the way.
• How do you identify and protect AIs?
• Which ones are valuable and which ones are not?
• Are patents the right protection method?
Per Wendin, Head of Patents at Spotify

Per Wendin

Head of Patents

9:45 - 10:15 Protecting Your IP in Blockchain Applications

This session will explain blockchain and the application of blockchain technologies across a range of products and services. It will also explore the benefits of using blockchain within various sectors and the relation to both products and services and their respective supply systems, in order to improve both quality and security whilst capturing any IP that is created as a result. Other questions tackled will include:
• What are the specific patenting strategies relating to blockchain used to date and how should this inform
future Blockchain IP strategy?
• What insights can be offered into the future direction of blockchain’s application?
Philip Horler, Partner at Withers & Rogers

Philip Horler

Withers & Rogers

10:15 - 10:45 Patents in the Pharma Industry: The Innovator Perspective

• Overview of the drug development cycle, the regulatory pathway and the different IP strategies to protect
new drugs.
• Specific focus on the legal frame works for Supplementary Protection Certificates and different forms of
data/market exclusivity in Europe.
• Update on recent developments, specifically, the SPC manufacturing waiver.
Carola Lempke, Senior Patent Attorney at AstraZeneca

Carola Lempke

Senior Patent Attorney

10:45 - 11:15 Morning Break

11:15 - 12:15 Interactive Discussion Groups

An extension to yesterday’s session, this is your follow-up chance to think, chat and interact through a shared
interest in key market challenges. Having selected one option yesterday, this is your opportunity to pick an
alternative topic, or for anyone especially interested in one area of IP, a second chance to discuss this with your
peers. Your sessions include:

1) Open Innovation
2) Managing a Large IP Portfolio
3) AI in Practice - Pitfalls and Opportunities
4) Professional Development of IP Professionals
5) Digitalisation and the IP Portfolio

12:15 - 12:45 How Digital Transformation has Affected the IP Portfolio Management

The presentation will focus on experiences and lessons learnt during the digital transformation journey of Wärtsilä Corporation during years 2017-2020. How the digital transformation affects a global corporation with heavy background on legacy technologies in a very traditional industry, such as the marine industry, and the role of IP portfolio management in it.
• Understanding the legacy portfolio with legacy R&D and partners
• What are the challenges created by digital transformation for IP portfolio management?
• Explore the issues of data asset vs. smart data IP and the role of IP strategy in guiding the way
• Understanding the IP value models of legacy portfolio and smart data portfolio and the breakdown of technologies/functionalities for the IP strategy
Kari Lång, General Manager, European Patent Attorney, Intellectual Asset Management at Wärtsilä

Kari Lång

General Manager, European Patent Attorney, Intellectual Asset Management

12:45 - 13:15 Strategies for Protecting Your Brand in the United States' E-Commerce Marketplace

E-commerce accounted for over 10% of all sales in 2019 in the United States, with half of all such sales via a single platform. This session will focus on strategies for IP protection that can be used most effectively for products sold on or in competition with the major e-commerce platforms in the United States. The session will also cover options for asserting IP in U.S. courts and agencies and with e-commerce platforms directly.
Andrew Pratt, Partner at Venable LLP

Andrew Pratt

Venable LLP

13:15 - 14:15 Networking Lunch

14:15 - 14:45 Next Step for Industry 4.0 - What are the IP Challenges

• Open Innovation – the hype is real but what must you do to get on board with it?
• In the fast moving digital economy, speed is the new IP - or is it? A first mover advantage sometimes beats IP, in the sense of value. While you have secured your IP, the market might already have moved. Therefore, is it worth even filing for patent protection?
• What should be considered when protecting AI – what alternative IP models?
Andreas Iwerbäck, Director of Group Technology and IP Intelligence at Husqvarna

Andreas Iwerbäck

Director of Group Technology and IP Intelligence

14:45 - 15:15 Cloud and Licensing Ecosystem: IPR Complexity from the Customer's Perspective

• Cloud regime and IPR on PAAS and SAAS
• Third party licenses deployed on the PAAS cloud: e.g. Microsoft Marker place and other third party
• IPR of software developed by the customer itself, using third proprietary and open source components
• What are the complexities due to long lasting licenses and various changes during their lifecycle (transfer,
increase and decrease, upgrading, change of license term etc.)?
• What challenges exist regarding a potential audit – possibility to track IPR, track licensing terms for various
components of one software, and how could these be resolved?
• Need for EU rules to ensure pragmatic approach and simplified approach on IPR in software and cloud
Maija Opmane, Senior Legal Counsel at If P&C Insurance

Maija Opmane

Senior Legal Counsel
If P&C Insurance

15:15 - 15:45 Summary Session

An opportunity to wind-down, reflect on learnings, create next-steps and follow up activities and consolidate
learnings throughout the last two days.
Facilitated by the chairperson, this session will look at the tangible takeaways from today and the previous day,
and call on your input to help form the basis for the post event report, to be shared with all attendees following
the conference.

15:45 - 16:00 Chairperson Closing Remarks and End of Nordic IPR Summit 2020