#PHLEXSummit returns! Bringing Europe’s most ambitious launch leaders to Amsterdam to define what great looks like in 2026 and beyond.
PHLEX returns for its third year as the go-to forum for senior pharma leaders responsible for delivering successful product launches. Taking place in Amsterdam from 1–3 December 2026, it brings together experts across launch excellence, commercial, medical and market access to tackle the realities of today’s increasingly complex launch landscape.
Focused on practical strategies over theory, and more on AI-enabled launch, PHLEX is where leaders share real-world experiences, challenge outdated playbooks, and build the cross-functional approaches needed to drive stronger, more impactful launches.
The traditional launch playbook no longer works PHLEX brings senior pharma leaders together to share what’s actually working today and build launch strategies fit for a far more complex landscape.
What Makes PHLEX Different
Built for leaders who own the launch Grounded in real‑world launch experience, PHLEX focuses on commercial impact and brings together a senior, decision‑making audience for honest, practical conversations.
What You’ll Walk Away With
You’ll leave with clearer direction for navigating complex launch environments, practical frameworks for aligning teams, fresh approaches to driving uptake and long‑term value, and a stronger peer network facing the same launch pressures.
Who You’ll Meet
PHLEX brings together senior leaders across launch excellence, brand and commercial strategy, market access and pricing, medical affairs, and patient engagement—all focused on one goal: delivering launches that outperform expectations.
What Happened Last year?
The 2nd Annual Pharmaceutical Launch Excellence Summit in London brought together senior leaders from across the pharmaceutical industry for three days of high-impact learning, collaboration, and innovation.
Across the room, a few themes rang loudest: ✅ Start earlier - much earlier. ✅ Forecasting isn’t a number - it’s strategic clarity. ✅ KPIs can’t become checkbox theatre. ✅ AI is moving beyond buzzwords - toward foresight. ✅ Agility is an operating model - and culture is the engine.
Whether you attended or want to catch up, this report captures the highlights. Download your copy and join the growing #PHLEX community committed to transforming launch strategy and improving patient outcomes.
"Maybe my enthusiasm for Launch Excellence makes me a bit biased, but the PHLEX Summit was one of the best conferences I've ever attended! The speakers were outstanding, and the content was packed with insights – from PHLEX table stakes to best practices and innovative ideas at the forefront of the industry. The event was incredibly well-organized, focusing on quality discussions that really engaged everyone. It’s refreshing to be part of a conference that prioritizes high quality content and meaningful exchanges over just selling speaking slots. Overall, I left feeling inspired and ready to implement new ideas!"
“It was an incredibly valuable experience. This event brought together industry leaders and innovators, providing a platform for sharing insights and best practices that are crucial for successful pharmaceutical product launches. Overall, this summit was not just informative; it was transformative, equipping participants with the tools needed to navigate the complexities of product launches effectively. I highly recommend this event to anyone involved in the pharmaceutical industry looking to enhance their launch capabilities and stay ahead in this competitive environment.”
“During the summit, I gained invaluable insights into the latest trends and challenges in our field. It was an amazing opportunity to connect with experts and exchange experiences. Global Commercial Evaluations Lead, Angelini Pharma
PharmaLEX summit has been is a valuable forum where you can meet passionate launch excellence expert having the opportunity to learn and openly discuss today's challenges.”
“Good meeting with interesting presentations / discussions” Head of Legal, Global Procurement and Transformation, Sanofi “As a vendor for launch and sales-force excellence, the conference provided a valuable opportunity to learn more about currently important topics in a wide breadth of pharma companies.”
“I am delighted I attended the Launch Excellence Summit. Listening to Industry peers, exchanging best practise is stimulating and ensures we progress as an industry and learn from each other, benefiting the patient, the Health Service and our organisation. I can see us developing a Launch Excellence Community which is surely something that is of value to us all.”
“Really amazing event meeting like minded people within the industry wanted to improve the way in which Pharma can bring products to market and partner with healthcare systems.”
“The event has been of great value both for networking perspectives but also to hear from industry peers about key topics linked to launch.”
"Maybe my enthusiasm for Launch Excellence makes me a bit biased, but the PHLEX Summit was one of the best conferences I've ever attended! The speakers were outstanding, and the content was packed with insights – from PHLEX table stakes to best practices and innovative ideas at the forefront of the industry. The event was incredibly well-organized, focusing on quality discussions that really engaged everyone. It’s refreshing to be part of a conference that prioritizes high quality content and meaningful exchanges over just selling speaking slots. Overall, I left feeling inspired and ready to implement new ideas!"
The PHLEX Summit was one of the most valuable events I’ve attended. It brought real honesty, practical insights, and a clear reminder that launch excellence is driven by people, not tools. I left inspired and better equipped to support teams in the future.”
“The Pharmaceutical Launch Excellence Summit was an outstanding experience: insightful, inspiring, and full of actionable ideas. I’m leaving with new perspectives and valuable learnings to drive impact.”
“Great opportunity to connect with peers and discuss common challenges we are all looking to solve for.”
“The Launch Excellence conference was one of the best organized events I have attended, logistics were seamless and every detail felt thoughtfully planned. The diversity of speaker expertise brought truly complementary perspectives on launch challenges. I especially valued the interactive format, that encouraged honest discussion. I left inspired and with genuine new connections across the industry.”
“Grateful to all organisers and participants for creating a truly insightful, open, and forward-thinking environment that pushed the conversation on launch excellence to a new level.”
“I really enjoy the networking opportunities and the content to better understand the Launch activities on the Brand side. We are all in the same boat and should increase our benchmark and exchanges for the sake of the patients we serve.”
“This event gave me a great insight into how universal some of the challenges in launch excellence can from the largest pharma companies to the smaller family-owned ones.”
“Great to see a conference dedicated to the broad discipline of Launch Excellence. There aren't many of these, so the opportunity to hear from colleagues and their practice; pragmatism; areas of innovation and the drivers behind these is hugely valuables.”
“Superb launch excellence dedicated meeting, leading the charge in unpacking advancements for strategy and execution excellence for pharma.”
“Excellent forum for knowledge sharing, best practices, learnings.”
Meet the Visionaries - 2025 Previous PHLEX Speakers Include...
Troels Sørensen
Global Head Clinical Practice
Boehringer Ingelheim
Oyana Goñi Revuelto
Senior Director, Launch Excellence
Bristol-Myers Squibb
Gemma Pfister
Senior Executive and Head of Life Sciences Europe
Vynamic, part of Inizio Advisory
Ian McKinnon
Managing Director, Global Head of Consulting
Within3
Jason Smith
CTO AI & Analytics
Within3
Paul Simms
CEO
Impatient Health
Lance Hill
CEO
Within3
Shirley Carrel
Head of Global Marketing & Digital
Neuraxpharm
Joel Smylie
Principal
THRIVE Consulting
Eliette Krakora
Founder and CEO
THRIVE Consulting
Martin Møller
Former Global Director, Channel Excellence
Novo Nordisk
Audrey Gent
Client Strategy Director
Kanga
Jane Francis
Managing Director
Inspiros Consulting Solutions
Petra Nathan
Global Head of Implementation Science
Boehringer Ingelheim
Sophie Hoehlinger
Former Head of Global Launch Excellence
UCB
Kim-Chi Tran
Head of Business Planning & Operations
Alexion Pharmaceuticals, Inc.
Laura Wallace
Former Global Head of Integrated Evidence
Boehringer Ingelheim
Michael Takla
Head of Launch Excellence JANZ & Emerging Markets
Viatris
Jo Christon
Clinical Pathway Manager
Johnson & Johnson
Karim Daniel
Head of Marketing Middle East & Africa
CSL Behring
Enrique Galicia
VP Global Commercial Excellence
BIAL
Richard Hinde
Launch Excellence Lead & Global Brand Director
Norgine
Sherif Elhaw
Former Director, Emerging Markets, Launch Excellence Lead
Pfizer
Will Goulding
Senior Director of Marketing Operations
Astellas Pharmaceuticals
Enrico Magnani
Chief Strategy Officer
Helsinn Group
Sandra Almeida
Assoc. Director, Medical Excellence and Innovation Lead
KalVista Pharmaceuticals
Graham Addison
Senior Director, Global Launch and Marketing Excellence
AstraZeneca
Jolanda Koenders
Head of Launch Excellence and New Product Planning, Central South East Europe
Takeda
Simone Rebora
Global Marketing Director
Ipsen
Margarita Saakova
Global Head of Launch
Alexion Pharmaceuticals
Karen Cheng
Patient Advocate
International Myositis Society
Veidehi Patel
Associate Director | Customer Strategy and Operational Excellence
State of Pharma Launch Excellence Industry Report 2026
As rising R&D costs, restricted access to healthcare professionals, and intensifying competition continue to reshape the market, pharma leaders are under increasing pressure to deliver successful launches. This in‑depth 60+ page report explores the key challenges, trends, and best practices shaping the future of pharma launch strategy. Download your complimentary copy to equip your team with the insights needed to launch smarter, faster, and more effectively.
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