I am Enrique Galicia, a passionate healthcare commercial leader driving the revolution in healthcare. My unwavering commitment to designing exceptional patient experiences and placing patients at the center of care defines my approach. With over 20 years of experience, I have specialized in Specialty Care and Rare Diseases, where I have witnessed the unique challenges faced by these patient populations firsthand across the world. One of my areas of expertise lies in commercial and marketing excellence, launch planning, and guiding organizations through the intricate process of bringing innovative therapies to market. With a strategic mindset and meticulous attention to detail, I have facilitated successful product launches in more than 15 markets including EU5 as well as emerging markets, ensuring that life-changing treatments reach those who need them most. I am proud to have pioneered patient-centric initiatives transforming the healthcare landscape. By seamlessly integrating technology, fostering inclusivity, and prioritizing the needs of patients, I'm on a mission to reimagine the delivery of care, enhance patient experiences, and drive improved outcomes.
Specialty and rare disease launches bring unique challenges: intricate pricing dynamics, high-stakes access negotiations, and fragmented stakeholder landscapes. In such environments, agility means more than reacting quickly - it’s about anticipating hurdles, aligning cross-functional teams, and making decisive pivots without undermining long-term objectives. In this panel, Enrique & Paula will unpack how launch leaders manage the balance between strategy and adaptability, with a particular lens on access, pricing, and stakeholder engagement.
Walk away with frameworks and case examples that show how agile, well-prepared teams sustain momentum in the most complex therapeutic areas.
Check out the incredible speaker line-up to see who will be joining Enrique.
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