I am Enrique Galicia, a passionate healthcare commercial leader driving the revolution in healthcare. My unwavering commitment to designing exceptional patient experiences and placing patients at the center of care defines my approach. With over 20 years of experience, I have specialized in Specialty Care and Rare Diseases, where I have witnessed the unique challenges faced by these patient populations firsthand across the world. One of my areas of expertise lies in commercial and marketing excellence, launch planning, and guiding organizations through the intricate process of bringing innovative therapies to market. With a strategic mindset and meticulous attention to detail, I have facilitated successful product launches in more than 15 markets including EU5 as well as emerging markets, ensuring that life-changing treatments reach those who need them most. I am proud to have pioneered patient-centric initiatives transforming the healthcare landscape. By seamlessly integrating technology, fostering inclusivity, and prioritizing the needs of patients, I'm on a mission to reimagine the delivery of care, enhance patient experiences, and drive improved outcomes.
Even the best launch plans face turbulence - from regulatory delays to shifting access dynamics or competitor moves. In today’s complex environment, agility isn’t just a buzzword; it’s a requirement for launch success. But how do teams know when to stay the course, and when to adjust? This panel brings together launch leaders to unpack how they track progress, spot early warning signs, and course correct decisively without derailing the broader strategy.
· Building real-time launch KPIs that actually inform decision-making
· Identifying signals that require strategic, not reactive, intervention
· Empowering teams to pivot without sacrificing long-term objectives
Leave with frameworks and stories of how agile teams keep launches on track.
Check out the incredible speaker line-up to see who will be joining Enrique.
Download The Latest Agenda