Jo Christon

Clinical Pathway Manager Johnson & Johnson

Jo Christon is a Senior Market Access and Commercial Leader with extensive expertise in launch excellence, known for accelerating patient access to medicines in both global and sub-national markets. With a patient-centered and commercially astute approach, she has a proven track record in developing and executing launch frameworks that align with healthcare system needs and maximize market impact. Jo has pioneered strategies to optimize market access, price, and reimbursement, supporting HTA processes and ensuring seamless market entry for innovative therapies. Through cross-functional leadership, Jo has built global and regional launch excellence capabilities, establishing frameworks that span from early pre-launch activities through to post-launch uptake. She collaborates across major markets and global functions, including Value Assessment, Medical, Market Access, and Government Affairs, to embed system-level insights into brand strategies and address evolving healthcare priorities. Known for navigating complex challenges, Jo has developed system value propositions and holistic value messaging that effectively engage payers and healthcare stakeholders.