The Only Dedicated Event for Pharma Launch - From Strategy to Execution to Impact

2 - 3 December, 2025 | UK

DOWNLOAD THE PREVIOUS EVENT GUIDE

BECOME A 2025 SPONSOR

Katie Duncalf

Head of Digital Commercialisation and Partnerships Sciensus

Katie Duncalf leads the digital commercialisation arm of Sciensus' Digital+ market. She is a digital health expert, designing and implementing patient-centric digital solutions across a number of therapeutic areas. Throughout her career, she has led the commercialisation of innovative digital tools for chronic disease management - partnering with pharmaceutical companies to maximise brand launches. Katie's expertise lies in co-designing modular digital solutions that combine high patient engagement with meaningful real-world data capture, enabling brand teams to enhance patient support while generating valuable insights for market access and commercial strategy. She works closely with brand teams from pre-launch through to commercialisation, ensuring digital solutions deliver measurable value while aligning with both brand objectives and patient needs.

Pharma Launch Excellence Summit Main Conference Day 1: Tuesday 3rd December

2:00 PM Presentation/Case Study: Digital Patient Engagement: The New Currency of Brand Success

The presentation emphasises the significant impact of patient engagement on brand performance, particularly through digital engagement. It highlights how digital tools can enhance patient adherence to their medication, drive brand loyalty and real-world evidence generation, and healthcare provider satisfaction. Traditional patient support methods often fall short due to issues like app fatigue, complex user journeys, limited personalisation, and privacy concerns. We address these challenges, outlining a patient-centric approach involving patient journey mapping, personalised engagement strategies and how to capture robust engagement metrics to help drive commercial impact and better patient health outcomes. The actionable frameworks, real-world examples, and insights into integrating emerging technologies, make it relevant for digital, commercial, and patient support professionals.

Check out the incredible speaker line-up to see who will be joining Katie.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk