Kim-Chi Tran

Head of Launch Excellence & Strategic Planning, International Alexion Pharmaceuticals, Inc.

Pharma Launch Excellence Summit Main Conference Day 2: Wednesday 3rd December

12:00 PM Panel Discussion: Optimising Launches in an Unpredictable World - Lessons, Levers, and Regional Strategy

Launch leaders know that no two launches are alike – yet too many organisations move from one launch to the next without pausing to extract lessons that could improve performance. With external pressures mounting, from shifting access landscapes to global pricing reforms, optimising launch strategy within the first six months is critical. This panel will explore how companies can embed continuous learning, allocate investment wisely, and adapt strategy across geographies and product types to maximise launch outcomes.

Embedding launch optimisation reviews to capture learnings and course-correct early.

Shaping regional investment strategies based on therapy type, company scale, and market dynamics.

Building organisational memory and operational models that accelerate future launches.

Using the learnings from wave 1 country launches to maximise the chance of success for countries launching later in the launch sequence

Check out the incredible speaker line-up to see who will be joining Kim-Chi.

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