Petra Nathan

Brilliant science can only deliver value if it reaches patients in ways that truly improve their outcomes. Implementation science offers pharma leaders a guidance to bridge clinical development and real-world adoption, ensuring launches are not just product-focused but system-focused. Drawing on real-world examples from pharma leader and beyond, this session explores how quantified patient journey models can support decision making and pragmatic Implementation Science can close care gaps and accelerate impact.

· Leveraging implementation science to map, measure, and improve the holistic patient journeys

· Design, measure and embedding practical solutions to overcome gaps in care

· Bridging commercial, medical, and real-world practice to align stakeholders on adoption

By blending case studies with interactive ideation, participants will leave with pragmatic strategies to operationalise implementation science - moving beyond drug launches to system-level patient impact.