Forecasting is more than a commercial exercise- it’s a strategic alignment tool. When done right, it anchors cross-functional planning and creates shared accountability. When done wrong, it fuels disconnect, finger-pointing, and misaligned execution.
· Building forecasts collaboratively to reflect real-world assumptions across functions
· Assigning ownership of assumptions, not just numbers, to ensure accountability
· Creating transparency through shared access, updates, and scenario planning
· Integrating portfolio-level considerations into individual product forecasts
Come away with strategies to make forecasting a unifying strategic tool rather than just a numbers exercise.
Check out the incredible speaker line-up to see who will be joining Richard.
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