The Only Dedicated Event for Pharma Launch - From Strategy to Execution to Impact

2 - 3 December, 2025 | UK

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Susana Bento

Global Omnichannel Operations Lead Grünenthal Group

Pharma Launch Excellence Summit Workshop Day: Monday 2nd December

11:30 AM Workshop 2: Go-to-Market Strategies and Omnichannel Engagement for Launch Success - The Role of AI and Digital Channels

This workshop offers a hands-on approach to mastering go-to-market strategies and leveraging omnichannel engagement to drive impactful pharmaceutical launches.

Dive into techniques for creating cohesive, multi-channel strategies that reach and resonate with target audiences, ensuring brand differentiation and optimized engagement from day one - Can AI and digital channels have a role? In this interactive workshop, you’ll explore:

Building a go-to-market strategy that aligns with diverse market needs and launch goals.
Designing and implementing omnichannel approaches that maximize engagement and support long-term brand loyalty.
Using data-driven insights to personalize messaging and optimize channels for high-impact launch performance.

Check out the incredible speaker line-up to see who will be joining Susana.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk